Marketing Specialist

To be uploaded【Key Responsibilities】

1\. Digital Marketing & Lead Generation

●Manage the daily operations and content updates of Tektronix China’s official website, EDM campaigns, SEM/SEO, and industry vertical media platforms, ensuring accuracy and strict adherence to global brand guidelines.

● Plan and execute B2B digital marketing campaigns through content marketing, webinars, and other channels to continuously generate high-quality Marketing Qualified Leads (MQLs) and drive conversion rates.

● Track and analyze digital marketing channel performance, delivering regular data reports to optimize investment strategies and maximize ROI.

2\. Social Media Management

● Take full ownership of Tektronix China’s social media matrix, including WeChat Official Account, Video Accounts, and LinkedIn.

● Tailor content to the reading habits of local engineers and R&D professionals by writing or coordinating the publication of in-depth technical application cases, industry insights, and company news to boost follower engagement and brand loyalty.

● Monitor social media sentiment, promptly respond to user interactions, and foster a healthy, interactive brand ecosystem.

3\. Event Planning & Execution

● Independently manage or assist in coordinating various online/offline marketing events, including major industry exhibitions (e.g., SEMICON China), technical seminars, customer appreciation events, and new product launches.

● Oversee the end-to-end event lifecycle, from initial planning and vendor management to material production, on-site coordination, and post-event follow-up, ensuring premium delivery.

● Conduct post-event data reviews, collect attendee feedback, extract key highlights, and collaborate with the sales team to ensure seamless follow-up on generated leads.

4\. Cross-Functional Collaboration & Localization

● Maintain close communication with the Global Marketing team to ensure the localized adaptation and compliant use of global marketing assets in China.

● Collaborate with Sales, Product, and Application Engineering teams to deeply understand local customer pain points and provide precise business inputs for marketing campaigns.

【Qualifications】

● Education: Bachelor’s degree or above, preferably in Marketing, Electronic Engineering, Telecommunications, Automation, or related technical fields.

● Experience: 3+ years of B2B marketing experience, ideally within the Test & Measurement, Semiconductor, Automotive Electronics, Telecommunications, or Electronic Manufacturing industries.

Ralliant Corporation Overview

Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life — faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.

About Tektronix

Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what’s possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix – join us in revolutionizing a better tomorrow!

We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].

Bonus or Equity

This position is also eligible for bonus as part of the total compensation package.