Lead Specialist, Marketing, Korea, HNC

Job title – Lead Specialist, Marketing, Korea, HNC

Location – Seoul, Korea

We are looking for a highly motivated and proactive Marketing Communications & Customer Value Proposition Specialist to join our Korea HNC Marketing team.

In this role, you will support business growth by developing compelling customer value propositions, executing integrated marketing communications programs, driving digital marketing activities, and delivering impactful customer engagement events. You will work closely with local commercial teams, APAC marketing colleagues, and global stakeholders to ensure all activities are aligned with the company's strategic priorities and brand guidelines.

This position requires a dynamic individual who can balance strategic thinking with hands-on execution and thrive in a fast-paced, multicultural environment.

Your Key Responsibilities:

Digital Marketing & Marketing Communications

• Develop and execute integrated digital marketing campaigns across multiple channels including website, LinkedIn, email marketing, webinars, and other digital platforms.
• Create and localize marketing content, including customer presentations, success stories, brochures, videos, articles, newsletters, and social media assets.
• Monitor campaign performance and generate actionable insights to continuously improve engagement and lead generation.
• Collaborate with external agencies and internal stakeholders to ensure high-quality content development and execution.

Customer Value Proposition Development

• Partner with commercial, technical, and scientific teams to develop compelling customer value propositions that translate our ingredient and solution benefits into meaningful customer business opportunities.
• Support customer meetings by preparing differentiated value-selling materials and business cases.
• Identify market trends, customer needs, and emerging opportunities to strengthen our market positioning.
• Contribute to marketing-driven and marketing-influenced pipeline development.

Event, Conference & Tradeshow Management

• Plan and execute industry conferences, exhibitions, customer seminars, workshops, and trade shows, including CPHI, Vitafoods, and other key industry events.
• Coordinate event logistics, booth design, speaker management, promotional materials, customer engagement activities, and post-event reporting.
• Ensure seamless execution of events while maintaining alignment with corporate branding and communication guidelines.
• Support customer symposiums, expert meetings, KOL engagements, and scientific education programs.

Cross-functional & Global Collaboration

• Work closely with Korea Commercial, STA, Regulatory Affairs, Technical Service, and Business Development teams.
• Collaborate with APAC and Global Marketing teams to localize global campaigns and ensure strategic consistency.
• Ensure all marketing programs align with global brand frameworks, communication strategies, legal requirements, and regulatory standards.
• Share market insights and customer feedback with regional and global stakeholders.

We offer:

• Unique career paths across health, nutrition and beauty \- explore what drives you and get the support to make it happen.
• A chance to impact millions of consumers every day – sustainability embedded in all we do.
• A science led company, cutting edge research and creativity everywhere – from biotech breakthroughs to sustainability game-changers, you’ll work on what’s next.
• Growth that keeps up with you – you join an industry leader that will develop your expertise and leadership.
• A culture that lifts you up – with collaborative teams, shared wins, and people who cheer each other on.
• A community where your voice matters – it is essential to serve our customers well.

You Bring

• A Bachelor's degree or above in Marketing, Business, Life Sciences, Food Science, Nutrition, Communications, or a related field.
• At least 5-8 years of experience in Marketing, MarCom, Digital Marketing, Brand Marketing, Event Management, or B2B Marketing.
• Experience in nutrition, health ingredients, food, dietary supplement, health care, pharmaceutical, or life sciences industry is highly preferred.
• Experience working in a multinational and matrix organization is an advantage.
• Strong digital marketing and content development capabilities.
• Excellent project management and event execution skills.
• Strong presentation and communication skills.
• Ability to translate technical and scientific information into customer-relevant business value.
• Experience managing multiple projects simultaneously with strong attention to detail.
• Data-driven mindset with ability to analyze campaign performance and customer insights.
• Fluent Korean and business-level English (both written and verbal).
• Ability to communicate effectively with regional and global stakeholders.

About dsm-firmenich

At dsm-firmenich, we don’t just meet expectations – we go beyond them.

Join our global team powered by science, creativity, and a shared purpose: to bring progress to life.

From elevating health to making fortified food and sustainable skincare, the impact of your work here will be felt by millions – every single day. Whether it’s fragrance that helps you focus, alternative meat that’s better for the planet, or reducing sugar without losing flavor, this is where you help shape the future of nutrition, health, and beauty for everyone, everywhere.

And while you’re making a difference, we’ll make sure you’re growing too. With learning that never stops, a culture that lifts you up and the freedom to move across businesses, teams, and borders. Your voice matters here. And your ideas? They’re essential to our future.

Because real progress only happens when we go beyond, together.

Inclusion, belonging and equal opportunity statement

At dsm-firmenich, we believe being a force for good starts with the way we treat each other. When people feel supported, included, and free to be themselves, they do their best work – and that’s exactly the kind of culture we’re building. A place where opportunity is truly equal, authenticity is celebrated, and everyone has the chance to grow, contribute, and feel they belong.

We’re proud to be an equal opportunity employer, and we’re serious about making our hiring process as fair and inclusive as possible. From inclusive language and diverse interview panels to thoughtful sourcing, we’re committed to reflecting the world we serve.

We welcome candidates from all backgrounds — no matter your gender, ethnicity, sexual orientation, or anything else that makes you, you.

And if you have a disability or need any support through the application process, we’re here to help – just let us know what you need, and we’ll do everything we can to make it work.

Agency statement

We’re managing this search directly at dsm-firmenich. If you’re applying as an individual, we’d love to hear from you. We’re not accepting agency submissions or proposals involving fees or commissions for this role.