New Commercialization Manager

Position: New Commercialization Manager

Location: Raipur, Chhattisgarh

Position Purpose

The New Commercialization Manager is responsible for driving and ensuring a rock-solid platform for robust and successful launches in the region.

Job Responsibilities:

• Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product
• Develop through knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP portfolio
• Active member of launch teams & liaise with Marketing and IFS teams for development of VPD protocol and execution Marcom team on communication concepts
• Member of PCT & actively involve from concept creation (L-6) to Launch(L) stage and help in compiling key customers unmet needs and value drivers in key crop and pest segments
• Understand growers CTQs and key insights on the grower practices.
• Establish KPIs and KPMs of the new product and identify differentiators and delighters and gaps if any
• Develop thorough knowledge on NBCAs value in use, positioning and overall competitive landscape
• Train the New Commercialisation Assist, Market Ignition Executives and teams
• Assist in driving the targeted stakeholder-Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team
• Timely submission of LPD reports & data analysis Requirements

Experience and Education:

• Bachelors/Masters Degree in Agriculture/PhD in Agriculture
• Experience –5 to 15 years’ experience in CP/pesticides management
• Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
• Excellent verbal and written communication skills
• Strong interpersonal skills, critical thinking and problem-solving skills
• Strong project management, systems and technical, and time management skills
• Solutions approach and Decision making

Knowledge, Skills and Abilities

• Good experience in Field Crops & crop management techniques
• Understanding of agronomy and modern crop production; in particular horticultural cropping
• Good experience with Agro chemicals (Insecticides, Pesticides)
• Good communication -oral and written- in both English and local language.
• Excellent interpersonal skills
• Objection management skill & Problem-solving ability
• Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating