Assistant Manager / Senior Executive, Retail Marketing (2 years Contract)

Position Summary

Role and Responsibilities

Marketing Campaign Management (60%)

• Support the development and execution of the annual SES marketing calendar, Go-to-Market (GTM) execution for flagship device launches and major retail campaigns
• Plan, coordinate, and execute localized marketing campaigns, retail activations, and promotional activities
• Work with internal teams and external agencies to develop creative assets and marketing materials.
• Coordinate cross-functional stakeholders to ensure smooth execution of launch activities.
• Assist in developing and managing strategic partnerships, collaborations, and co-marketing initiatives.
• Drive awareness, store traffic, and customer conversion through targeted marketing initiatives.
• Monitor campaign performance and provide reporting on ROI, effectiveness, recommend actions to maximize customer engagement and sales results
• Identify opportunities to optimize future campaigns based on performance insights and market trends.
• Ensure marketing activities are aligned with brand guidelines, PDPA and legal compliant.

Sell-Out Platform Performance

• Support initiatives that drive traffic, engagement, and conversion across key retail platforms, including:
  • Visit-In
  • Google Business Profiles
  • Samsung Care+
• Monitor platform performance against established targets.
• Track sales attachment rates and recommend improvement opportunities.

Contract Administration and Management (30%)

• Coordinate partner contract renewals and ensure compliance with internal processes and timelines.
• Maintain accurate records of contracts, rental agreements, and related documentation.
• Monitor key contractual milestones and ensure timely follow-up with relevant stakeholders.

New SES Store Expansion (10%)

• Support the evaluation of new Samsung Experience Store opportunities eg location assessments, competitor analysis, and market research.
• Assist in developing business cases and financial evaluations, including P&L analysis.
• Prepare recommendations and presentations for management review.
• Monitor performance of newly launched stores against approved business objectives.

Skills and Qualifications

Education

• Bachelor's Degree/ Diploma  in Marketing, Business Administration, Retail Management, or a related discipline.

Experience

• 3-5 years of experience in retail marketing, trade marketing, brand marketing, or retail operations.
• Experience managing marketing campaigns(Product launches and developing GTM campaigns for standalone stores) retail activations, and promotional programs.
• Exposure to lease management, contract administration, or retail store operations is advantageous.
• Experience supporting product launches and cross-functional project management is preferred.
• Retail, consumer electronics, telecommunications, or FMCG industry experience is highly desirable.

Skills & Competencies

• Strong project management and execution skills.
• Commercially driven with good analytical and problem-solving abilities.
• Ability to interpret sales and marketing performance data.
• Excellent stakeholder management and communication skills.
• Strong organizational skills with attention to detail.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to manage multiple priorities in a dynamic retail environment.
• Self-motivated, proactive, and results-oriented.

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