New Business Senior Manager- Digital and Cyber

Ideas | People | Trust 

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.  

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.  

We’ll broaden your horizons 

Our Sales & Marketing team is building a function that reflects who we are: open, trusted and focused on shaping what matters. You’ll join a team big enough to offer big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one. 

Here, we think beyond. You’ll bring ideas, challenge thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and see how connected teams drive our 2028 growth ambitions. 

From strategic storytelling to capability‑building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing. 

We’ll help you succeed 

In this team, development is central to how we work. You’ll have access to best‑in‑class training, clear capability frameworks and hands‑on learning that give you the confidence and skills to grow quickly. 

We make it personal with supportive teams where you belong, are trusted, and take transformative work on early. You’ll collaborate across service lines and leadership levels, building relationships grounded in openness and accountability. 

You’ll bring your best - taking ownership, delivering quality and building trust across the firm. In return, you’ll get clarity, fair feedback and the development you need to succeed. You won’t just complete tasks - you’ll help shape how the team evolves and how we support the business. 

Role purpose

We are seeking a highly motivated and commercially driven Senior New Business Manager to play a pivotal role in the continued growth of our market-leading Digital & Cyber Advisory practice. This is an exciting opportunity for a self-starting professional who combines exceptional business development expertise with the ability to build trusted relationships, identify client challenges and position innovative solutions that deliver real value across a business’s digital and cyber security agenda.

Working within a defined market area, you will lead new business generation activity aligned to our strategic growth priorities, Target Client and Priority Client programmes. You will be responsible for developing and nurturing relationships with senior decision-makers, generating qualified opportunities, and progressing marketing-generated leads through the sales cycle using a buyer-led, issue-based approach. Through disciplined pipeline management and effective use of CRM and sales-enablement tools, you will help drive sustainable revenue growth and strengthen our market presence.

As part of a fast-growing Digital & Cyber Advisory team, you will work closely with highly experienced specialists across digital transformation, cyber security, risk, change and business resilience. Your ability to understand client needs, facilitate meaningful conversations and connect organisations with the right expertise will be critical to success. Beyond individual performance, you will play an important role in developing capability across the business by coaching junior colleagues, supporting fee earners in taking propositions to market, and championing the adoption of best-practice sales processes, tools and automation.

Our Digital Advisory practice has experienced sustained double-digit growth over recent years and continues to invest in innovation, talent and market-leading solutions. This role offers the opportunity to join a collaborative, client-centric team renowned for delivering exceptional service and helping organisations navigate complex digital, technology and cyber challenges, while contributing directly to the next phase of our growth journey.

Key responsibilities

• Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
• Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions.
• Generate and convert conversations into qualified meetings and early-stage relationships.
• Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline (speed-to-lead, next step agreed, progression tracked).
• Maintain attribution accuracy in CRM so campaign contribution is visible and trusted.
• Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations.
• Partner with Markets Activation and Marketing colleagues to ensure propositions and enablement support local new business activity.
• Work with GTM Business Partners to ensure activity aligns to priorities and is visible in planning and reporting.
• Use available tools and automation to manage outreach, follow-up and traceability with discipline, improving consistency and reducing manual rework.
• Support local enablement by showing fee earners what tools are available and how to use them in practice (quick demos, templates and “how to” guidance).
• Support upskilling of junior fee earners by taking them to market in structured ways (shadowing, joint meetings, supported outreach), reinforcing habits aligned to our sales methodology.

You'll be someone with:

• Demonstrable experience having worked within a similar sales role within major consulting/advisory firm or specialist digital boutique in sales roles aligned to risk, advisory or assurance related to technology is essential
• Strong business development skills and able to demonstrate managing a client portfolio.
• Technical data analytics skills e.g. MS SQL, IDEA and SAP
• Strong IT Governance capability
• Good understanding of application of emerging tools and solutions supporting Digital Transformation (automation, predictive analytics) and services such as Penetration Testing, MXDR and Cloud MS.
• Confident engaging stakeholders and generating meetings through credible, issue-led outreach.
• Strong qualification discipline and ability to balance volume with quality.
• Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
• Strong performance mindset and CRM discipline, including attribution awareness.
• Coaching experience or strong capability to develop others.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. 

We’re in it together 

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture.  From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs. 

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.  At BDO, you’ll always have access to the people and resources you need to do your best work. 

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices.  BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.  With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO. 

We’re looking forward to the future  

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.  

Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions 

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.  

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