Senior Manager, Peer to Peer Marketing

About PharmaEssentia:
It’s not often you get the chance to make a real impact on the lives of others, while expanding your own possibilities. You’ll find that rare opportunity at PharmaEssentia. Join us, and let’s transform lives, together.

PharmaEssentia Corporation is a rapidly growing biopharmaceutical innovator. We are leveraging deep expertise and proven scientific principles to deliver effective new biologics for challenging diseases in the areas of hematology and oncology, with one product approved and a diversifying pipeline. We believe in the potential to improve both health and quality of life for patients with limited options today through the combination of rigorous research and innovative thinking. Founded in 2003 by a team of Taiwanese-American executives and renowned scientists from U.S. biotechnology and pharmaceutical companies, today we are listed on the Taiwan Stock Exchange (TWSE: 6446) and are expanding our global presence with operations in the U.S., Japan, Singapore, South Korea, and China, along with a world-class biologics production facility in Taichung.

Position Overview:
The Senior Manager, Peer-to-Peer Strategy will lead the development and execution of peer-to-peer (P2P) education, with a core focus on advisory boards, KOL engagement, and insight generation. This role will translate brand strategy into high-impact HCP educational experiences and ensure insights from KOL and HCP engagement inform brand and commercial strategy.
The role requires a strategic, hands-on leader who can build and evolve P2P capabilities, pull through relationships with national and regional KOLs, and manage initiatives from strategy through execution. The successful candidate will operate effectively across Brand, Medical Affairs, Sales, Legal, Compliance, and external partners in a nimble, evolving organization.

Key Responsibilities
Advisory Boards & Insight Generation:

• Lead advisory board strategy and execution, including objectives, key business questions, KOL selection, agenda development, contracting, facilitation, and post-meeting deliverables.
• Partner with cross-functional stakeholders to ensure advisory boards address meaningful strategic questions and generate actionable insights.
• Synthesize HCP and KOL perspectives into clear themes and recommendations that inform brand strategy, educational priorities, and customer engagement.
• Establish effective processes for sharing insights and recommendations with senior leadership and relevant cross-functional teams.

Peer-to-Peer Education & Strategy:

• Develop and execute the P2P education strategy in alignment with brand objectives and HCP educational needs.
• Build, launch, and evolve P2P platforms and programs across live, virtual, and hybrid channels.
• Translate brand strategy into relevant, compelling, and compliant HCP educational experiences.
• Partner with Brand and Medical Affairs to ensure P2P content is strategically aligned, scientifically rigorous, and responsive to HCP needs.
• Evaluate program effectiveness and identify opportunities to optimize the P2P strategy and customer experience.

KOL Engagement & Strategy:

• Partner with Thought Leader Liaisons to identify and engage appropriate thought leaders for advisory boards, P2P education, speaker programs and strategic initiatives
• Develop and maintain strategic relationships with KOLs and other influential HCP stakeholders to support P2P education and broader brand objectives.
• Identify evolving KOL perspectives, educational needs, and practice dynamics to uncover opportunities for meaningful engagement and inform P2P strategy.
• Lead KOL and faculty engagement across advisory boards, P2P education, speaker programs, and other strategic initiatives.
• Oversee HCP identification, onboarding, contracting, training, and engagement in partnership with Legal, Compliance, and external partners.

Cross-Functional Leadership & Execution:

• Serve as the primary strategic and operational lead for P2P initiatives, partnering across Brand, Medical Affairs, Sales, Commercial Operations, Legal, and Compliance.
• Lead complex initiatives from strategy through execution, establishing clear objectives, timelines, ownership, and deliverables.
• Manage agency and vendor partners, budgets, contracts, timelines, and program performance.
• Demonstrate strong executive presence when presenting recommendations to senior leadership and facilitating strategic discussions with KOLs and cross-functional stakeholders.
• Anticipate risks, resolve barriers, and drive decisions to maintain momentum and executional excellence.

Qualifications:

• Bachelor's degree in Business, Marketing, Life Sciences, or related field.
• 5–7+ years of progressive commercial pharmaceutical or biotechnology experience.
• Hematology-Oncology and/or Rare Disease experience strongly preferred
• Minimum of 3 years of experience in commercial, brand marketing, medical education, P2P education, and/or KOL management.
• Experience leading advisory boards and translating HCP and KOL insights into actionable brand and commercial strategies.
• Demonstrated success developing and executing HCP engagement and P2P education strategies within rare disease or other highly specialized markets.
• Strong understanding of healthcare compliance requirements related to HCP engagement, advisory boards, and speaker programs.
• Demonstrated experience engaging and building productive relationships with national and regional KOLs.
• Experience supporting product launches and/or growth-stage brands.
• Strong executive presence with the ability to engage senior commercial leadership, KOLs, and cross-functional stakeholders.
• Strong strategic thinking, project leadership, facilitation, and communication skills.
• Ability to independently manage multiple priorities and deliver results in a fast-paced, nimble, and evolving organization.

At PharmaEssentia, our goal is to treat as many people with cancer as possible. That means challenging the status quo with better science that leads to better lives. By joining our team, you will not only expand your own possibilities, but you will contribute to expanding options for people with cancer.

https://us.pharmaessentia.com/careers/