CRM Marketing Manager (World of Warships, PC)

Job Overview

Wargaming Belgrade is hiring a CRM Marketing Manager for World of Warships PC. You'll own CRM campaigns end-to-end: from audience and channel strategy through text and asset preparation, coordinating the teams that ship them, and analyzing what worked.  

We are considering only candidates who are already located in Belgrade or nearby; the company is not able to support relocation for this role.  

This role is offered as a one-year fixed-term contract to cover maternity leave.

Reports to

Global Communications Team Lead

What will you do?

• Identify target audiences and grow product communication reach across CRM channels (email, in-game channels, push notifications). 
• Design, build, and launch CRM campaigns end-to-end. 
• Prepare campaign texts yourself, then proofread and validate them for clarity, grammar, and tone. 
• Work with the localization team to adapt campaign copy for all supported markets. 
• Keep templates channel-appropriate and mobile-friendly. 
• Build segmentation, personalization, and testable campaign hypotheses. 
• Scope and assign tasks to design, dev, localization, and BI, then manage several concurrent campaigns through to delivery, tracking dependencies and flagging risks early. 
• Analyze campaign performance and turn the results into concrete recommendations. 
• Report campaign impact and engagement metrics to stakeholders in a clear, decision-ready format. 
• Ensure compliance with communication policies and best practices. 

What are we looking for?

• 2–4 years of experience as a CRM Manager, CRM Marketing Manager, or similar. 
• Experience with Emarsys, SendPulse, Braze, Iterable or a similar CRM/marketing-automation platform. 
• Proven experience managing cross-functional projects: creating tasks for design, dev, localization, and BI, and following them through to delivery. 
• Strong analytical skills: comfortable working with campaign and customer data to draw conclusions, not just report numbers. 
• Comfortable writing your own campaign copy - you'll prepare texts yourself, not brief them out to a copywriter. 
• Confident working with AI tools day-to-day, and able to use them to speed up or automate repetitive tasks (content drafting, data prep, reporting). 
• Basic SQL, enough to describe your segmentation and campaign logic clearly to the BI team. 
• Basic knowledge of graphics editors, HTML, and Excel. 
• Upper intermediate or higher English language knowledge. 

What additional skills will help you stand out?

• Background or education in product management - useful for structuring requirements and prioritization. 
• Experience running A/B tests to validate what actually moved a metric. 
• Experience coordinating localized campaigns across multiple markets or languages. 
• Experience building analytics or reporting from scratch. 
• A background in gaming, esports, or another content-heavy entertainment product. 
• Russian language knowledge.

Work mode

• Hybrid (3 days of work from the office)
• This role isn't eligible for relocation & immigration support.

Benefits

Benefits and perks are tailored to the local market and culture. Our benefits in Belgrade include:

• Additional vacation days based on years of service at Wargaming: up to 5 days on top of the statutory minimum
• Additional paid time off (5 Personal Days, Birthday Leave, Marriage Leave, Compassionate Leave)
• Sick Leave Compensation, Maternity Leave Benefits  
• Premium Private Health Insurance
• Career development and education opportunities within the company
• English clubs and platform for learning languages
• Mental well-being program (iFeel)
• Commuting allowance
• Company events
• FitPass membership
• Discounts for employees
• Personal Gaming Account
• Coffee, fruits, and snacks in the office
• On-site canteen with subsidized prices for food and drinks
• Seniority Awards
• Referral program - you can recommend the best talents to the Company and receive a reward

Please submit your CV in English to ensure smooth processing and review.