Product Marketing Manager
Ottimate
·Yesterday
- Salary
- $120k – $135k/yr
- Location
- Canada
- Workplace
- Remote
- Department
- Marketing
- Seniority
- Manager
- Experience
- 4+ years
- Source
- Workable
Description
About the Role
We’re looking for an experienced Product Marketing Manager to shape our product roadmap, sharpen our differentiation, and own go-to-market strategy as we expand into procurement and other new product areas. You’ll collaborate across marketing, product, sales, support, and partnerships to bring new solutions to market, tailor our story for the industries we serve, and help scale Ottimate’s growth. Candidates with firsthand knowledge of sourcing and procurement software and adoption strategies will be prioritized.
Key Responsibilities
- Develop and execute go-to-market plans for new product areas, from launch strategy and packaging through enablement, rollout, and post-launch measurement.
- Partner with product and sales to define target segments, buyer personas, and launch goals, and drive cross-functional alignment on timelines and deliverables.
- Lead the verticalization of marketing and sales assets, adapting positioning, messaging, case studies, decks, and web content to the needs and language of specific industries.
- Provide deep market intelligence on our target audiences, especially procurement and finance teams: how they work from requisition and purchase order through receiving, invoice matching, and payment, what they want, and how they buy.
- Be an expert on the competitive landscape, including procure-to-pay and spend management vendors, and how competitors position their solutions. Build and maintain battlecards and competitive insights for sales.
- Develop compelling product positioning and messaging that resonates and differentiates Ottimate.
- Create content for website pages, slide decks, one-sheeters, product trainings, case studies, blog posts, and more.
- Bring customer and market insights back to the product team to inform the roadmap and prioritization.
- Build relationships with Ottimate customers through customer interviews, advisory boards, and industry events, and turn what you learn into messaging, content, and product feedback.
- Support customer retention and expansion with launch communications, adoption campaigns, and feature announcements.
- Understand and support our sales channels. Train them on the problems we solve, and develop internal tools and external collateral that help them win.
- Collaborate with marketing, product, sales, support, and partnerships to deliver collateral and strategic insights.
Skills
Procurement
Benefits
Salary Range: USD $120,000-135,000 (depending on level) per year + annual bonus.Medical, Dental, Vision, and other Company-Subsidized Benefits for you and your family.Employer-sponsored 401(k) with company match.Paid Time Off (and the encouragement to use it).Promote from within philosophy.You will be part of a growing team, at a pinnacle moment of scale for the business, and experience the excitement of working in a startup where each action makes a huge difference.You will have the agency to solve difficult problems creatively, the freedom to explore work that inspires you, and infrastructure to ensure you're constantly challenged and developing.You will work with sharp, passionate teammates solving some of the most unique challenges and positioning our product as a premier finance automation solution.Our commitment to empowering a diverse and inclusive workforce, celebrating differences, and creating a safe space for our employees to bring their whole selves to work is second to note.We are transforming entire industries using innovative technology, including Artificial Intelligence, Payment Tech, and Neural Networks.Our leaders lead with a people-first approach; inspiring excellence, nurturing ideas, and finding creative ways to eliminate obstacles for cultivating growth.We truly love what we do and who we do it with - and we think you will too!