Senior Associate, Analytics, UK

3819 - Senior Associate, Analytics, UK

Role Summary and Impact

You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award winning team, with more than 16 tech and media industry awards to our name, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. 

We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists. 

Some of the thing's we'd like you to do 

• You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing 

• You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.  

• Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics. 

• Play an important part in collating and reporting incrementality results from Meta, Google and other media channels 

• Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility 

Skills and Experience 

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science 

• Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies 

• Experience in  analytics, measurement, data science, or a related field 

• Well developed problem-solving skills and the ability to think critically and creatively 

• Strong communication skills, with the ability to engage both technical and non-technical audiences 

• Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike 

• Demonstrable experience at presenting data in a visually engaging and insightful manner 

• Familiarity with SQL 

 

Nice to haves: 

• Familiarity R & Python, including use of packages such as pandas, numpy, scipy & matplotlib 

• Knowledge of market research methodologies 

• Experience with cloud technologies, such as BigQuery, GCP & AWS 

• Experience working with predictive models and data sources via APIs 

• Speaking any European languages 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

#LI-Promoted