SodaStream: Trade Marketing Lead

Overview

SodaStream, a PepsiCo company

At SodaStream, we do not simply come to work: we create, innovate and bring sparkle to everything we do!

As a leader in our market, we turn still water into sparkling water, sparkling water into flavoured drinks, and ideas into success. Every day brings a new opportunity to reinvent the way people enjoy their beverages.

Backed by the strength of PepsiCo and present in many countries around the world, we combine the energy of an entrepreneurial brand with the scale of a global business. We thrive on optimism, initiative, executional excellence and teamwork.

More than ever, we are pursuing our mission to reduce single-use plastic and change consumption habits. We value people who dare, take ownership and want to make a real impact.

Ready to add some sparkle to your career?

The role: a strategic position at the heart of shopper experience and South Europe growth

We are looking for a Trade Marketing Lead - Specialist to shape and deploy a shopper experience that turns strategy into in-store conversion.

Reporting to our Head of eCommerce & Commercial South Europe, you will lead Trade & Shopper Marketing for Electro, specialist retailers, department stores, independent retailers and other premium formats across France, Italy, Spain and Portugal, with a lead role for Italy and Spain.

Beyond the Italian market, you will work closely with local and regional teams to ensure strategic alignment, executional excellence and the sharing of best practices across the Cluster.

This role sits at the heart of shopper conversion, combining shopper journeys, in-store visibility, customer activation, Store of the Future concepts and the effectiveness of Shopper Marketing investment.

 

 

Responsibilities

Your missions: focused on impact

Shopper strategy & specialist-channel activation

• Define the shopper strategy for Electro, specialist retailers, department stores, independent retailers and other relevant premium formats across South Europe.
• Build shopper journeys and path-to-purchase approaches that accelerate conversion.
• Develop activation programmes tailored to customers, channels and local market needs.
• Translate brand and category priorities into simple, visible and actionable shopper plans.

In-store execution excellence

• Lead execution across every shopper touchpoint, including visibility, POS, product demonstration, promotions, innovations and key commercial moments.
• Develop Store of the Future concepts and scalable activation standards for specialist channels.
• Create customer-specific activation toolkits and support their adoption by Sales teams.
• Integrate retail media and on-site activation into shopper plans where relevant.
• Track PICOS, campaign implementation, ROI and contribution to Net Revenue.

Business planning & performance

• Own the Shopper Marketing budget and recommend investment choices based on business impact.
• Measure activation effectiveness, capture learnings and recommend corrective actions.
• Leverage data, analytics and shopper insights to identify growth opportunities and improve performance.

Cross-functional leadership

• Work closely with Sales, DX, Marketing, Insights and RGM teams.
• Act as the Trade Marketing point of reference for Italy and Spain while supporting alignment across all four markets.
• Influence a wide range of stakeholders without direct authority to deliver outstanding execution

 

Qualifications

Your profile

• Master’s degree in Business, Marketing or equivalent.
• Proven experience in Trade Marketing, Shopper Marketing, Category Management or commercial activation within FMCG or consumer goods.
• Strong understanding of shopper conversion levers, in-store execution and customer challenges.
• Strong analytical capabilities and a data-driven approach.
• Experience in a multi-market or international environment is highly valued.
• Fluent English and Italian are essential; Spanish is a plus.
• Proficiency in Power BI or comparable performance management and data visualisation tools is highly valued.

The key skills to succeed

• Strategic vision and strong commercial acumen.
• Executional excellence and the ability to turn strategy into concrete activation.
• Influencing leadership and the ability to engage cross-functional stakeholders.
• High autonomy, clarity of thought and comfort with ambiguity.
• Results orientation, strong prioritisation and an entrepreneurial mindset.
• Excellent communication and presentation skills.

Join us!

• A highly visible role within the South Europe Commercial organisation.
• Direct responsibility across four strategic markets: France, Italy, Spain and Portugal.
• A role at the heart of shopper experience and SodaStream growth.
• Visible projects with strong customer and business impact.
• A company in transformation with ambitious growth plans.
• A brand committed to reducing single-use plastic.

Practical information

• Location: Padova, Italy
• Scope: Italy, Spain, Portugal and France
• Languages: fluent English and Italian; Spanish is a plus
• Reporting line: Head of eCommerce & Commercial South Europe

Compensation and Benefits:• The expected starting compensation range for this position is 54,500 EUR annually (gross).• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.• This role is eligible for an annual bonus, based on performance and eligibility.• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility.