Global Brand & Product Marketing Director

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POSITION SUMMARY

As Global Marketing Director for Lab Series, you will play a pivotal role in shaping the brand's future by developing a compelling and differentiated global brand platform and translating it into a powerful product innovation and marketing strategy.

You will lead the definition of Lab Series' unique positioning in men's skincare, leveraging advanced skincare science, dermatological expertise and a deep understanding of men's evolving needs.

Combining strategic vision, creative excellence and business acumen, you will drive brand transformation, product innovation and portfolio optimization to accelerate global growth, with a particular focus on China and North America.

POSITION RESPONSIBILITIES

1\. Global Brand Strategy & Brand Platform Development

Lead the creation of a comprehensive global brand platform, defining Lab Series' purpose, vision, positioning, brand personality, consumer promise and unique Reasons to Believe.

Build a distinctive brand territory rooted in advanced skincare science, dermatological expertise and men-specific innovation.

Develop a compelling brand narrative, messaging hierarchy, tone of voice and communication pillars to strengthen differentiation and consumer relevance.

Define brand architecture and strategic guidelines to ensure consistent expression across product franchises, campaigns and consumer touchpoints.

Partner with Consumer Marketing, Creative and regional teams to translate the brand platform into impactful consumer-facing communications.

2\. Product Innovation & Portfolio Strategy

Define and drive the global product innovation strategy and multi-year pipeline, aligned with brand positioning, consumer needs and business growth priorities.

Identify market white spaces and innovation opportunities through consumer insights, competitive intelligence and emerging skincare trends.

Lead the development of breakthrough product concepts, compelling positioning and science-led product storytelling.

Optimize portfolio architecture, hero franchises and SKU productivity to maximize recruitment, growth and profitability.

Partner with R&D, Finance and regional teams to ensure innovation excellence, commercial viability and timely execution.

3\. Global Marketing Strategy & Launch Excellence

Define global marketing strategies for key launches, hero franchises and strategic brand initiatives.

Develop compelling consumer propositions, product narratives and strategic campaign briefs in partnership with Consumer Marketing and Creative teams.

Ensure strong alignment between brand positioning, scientific credentials, product benefits and consumer messaging.

Partner with key markets, particularly China and North America, to maximize local relevance and global consistency.

4\. Consumer Insights & Business Intelligence

Develop a deep understanding of men's skincare consumers, their evolving behaviors, unmet needs and purchase drivers.

Monitor competitive dynamics, skincare technologies and cultural trends to identify opportunities for brand differentiation and growth.

Leverage consumer research, market data and business analytics to inform strategic recommendations.

Present brand strategies, innovation opportunities and business recommendations to senior leadership.

5\. Cross-Functional Leadership

Act as a strategic partner to Global Brand Leadership in defining long-term brand priorities.

Lead cross-functional initiatives, ensuring alignment between Marketing, R&D, Creative, Digital and regional stakeholders.

Manage and develop team members, fostering creativity, strategic thinking and executional excellence.

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POSITION REQUIREMENTS

8–10+ years of experience in global marketing, brand strategy and product innovation, ideally in premium beauty or skincare.

Proven experience in brand building, repositioning and development of differentiated brand platforms.

Strong expertise in skincare innovation, portfolio strategy and product development.

Exceptional strategic and creative thinking, with strong conceptual development, storytelling and copywriting skills.

Deep understanding of consumer insights, global beauty trends and competitive dynamics.

Strong analytical and commercial acumen, with the ability to translate insights into growth opportunities.

Experience working with international markets, particularly China and North America, is a plus.

Proven ability to influence senior stakeholders and lead cross-functional teams.

Entrepreneurial, collaborative and results-driven mindset.

Excellent communication and presentation skills; fluent English required.