- Location
- CHN - Shanghai - HiTech Park - Multiple OpCo, China
- Type
- Full-time
- Seniority
- Director
- Source
- Workday
Description
GENERAL SUMMARY:
The Strategic Marketing Director is responsible for supporting and leading strategy and marketing initiatives for Abcam China commercial team. This critical role supports both short and long-term strategic planning & initiatives that identify & execute on new growth opportunities.
DUTIES AND RESPONSIBILITIES:
- Customer Insight Generation – Partner with internal team and external partners to conduct research on customer needs and new growth opportunities, and present recommendations to senior management. Represent voice of the customer in team discussions to guide trade-offs and decisions.
- New Product/Solution Development – Partner with global product management team and R&D to advance new product/solution opportunities from ideation to active product development. Represent marketing on cross-functional new product development teams to define project scope and prioritize / validate customer needs
- Lead development of go-to-market strategy, value proposition and key claims. Ensure team alignment on strategic rationale, commercial strategy, financial valuation.
- Strategic/Financial Analysis – Collaborate as needed to support strategic planning and portfolio optimization projects. Own market and financial analytics, including market models, financial proforma, project valuation. Synthesize and present recommendations to drive fact-based decision
- Lead direct marketing campaigns in accordance with marketing plan/budget/goals. Develops and leads promotional campaigns as assigned, including strategy, copy and creative; keeps sales teams informed of marketing efforts and new products/promotions.
- Work with the commercial team to install DBS tools to facilitate DBS culture
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
Skills
Strategic Planning