- Location
- Mumbai, MDC2C, India
- Type
- Full-time
- Department
- Management
- Experience
- 5+ years
- Source
- Workday
Description
Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Lead audience and customer data management activities to support CRM and omni-channel marketing campaigns. Collaborate with different relevant teams to translate business requirements into audience segmentation and targeting strategies. Drive customer data readiness, segmentation accuracy, and campaign audience quality to enable effective personalized marketing. Provide technical leadership for data selection, audience creation, customer journeys, suppression management, and campaign targeting activities. Ensure customer data is accurately structured, validated, and optimized for campaign execution across CRM platforms. Support campaign performance through effective segmentation, data analysis, audience optimization, and continuous improvement initiatives. Maintain data governance, quality standards, and compliance requirements across all customer data and campaign activities. Act as the primary point of contact for campaign audience and segmentation-related queries, troubleshooting, and issue resolution.
What are we looking for? Education & Experience: Bachelor s degree. 5+ years of experience in CRM Operations, Campaign Data Management, Audience Segmentation, Marketing Technology, or Customer Data Management. Experience supporting large-scale CRM programs with a strong focus on audience creation, customer targeting, and personalization. Ability to manage multiple priorities while maintaining a high level of accuracy and attention to detail. Strong analytical mindset with the ability to work with large customer datasets and derive actionable insights. ** Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts If required Must Have Skills: Strong knowledge of HTML, CSS, and JavaScript. Hands-on experience with AMP script and dynamic content personalization. Experience working with any of the CRM and Marketing Automation platforms such as: Salesforce Marketing Cloud (SFMC) Braze (Good to have) Adobe Experience Manager (AEM) Strong expertise in customer data management, audience segmentation, customer targeting, and campaign data operations. Experience creating customer segments, suppression lists, test audiences, and dynamic audience selections for CRM campaigns. Strong understanding of customer lifecycle marketing, personalization, customer journeys, and data-driven marketing strategies. Experience with campaign data validation, audience quality checks, data reconciliation, and reporting. Ability to analyze customer datasets and translate business requirements into data selection logic and segmentation strategies. Strong troubleshooting, analytical, and problem-solving skills. Excellent stakeholder management and communication skills. Experience leading data operations activities and mentoring team members. Good to Have Skills: CRM Platform Certifications. Experience with: MAP / Lighthouse, MAPP, HighTouch Knowledge of Customer Data Platforms (CDPs) and customer identity management concepts. Experience working with data integration processes, customer data models, and data transformation activities. Experience with campaign analytics, audience insights, and performance measurement. Working knowledge of Agile methodologies and tools such as JIRA or Workfront
Roles and Responsibilities: Key Responsibilities: Lead audience creation, segmentation, targeting, suppression, and personalization activities for CRM campaigns. Translate campaign requirements into audience selection rules and segmentation logic. Design and manage customer segments using demographic, behavioral, transactional, engagement, and lifecycle data attributes. Perform audience quality assurance, data validation, and reconciliation activities to ensure campaign accuracy. Support campaign teams with customer targeting strategies and data-related recommendations. Manage campaign audience deployment activities and ensure data readiness prior to execution. Investigate and resolve audience, targeting, segmentation, and customer data issues. Partner with relevant teams to improve personalization and targeting effectiveness. Develop and maintain segmentation frameworks, audience governance standards, and data management processes. Support reporting and analysis of audience performance, campaign reach, and customer engagement metrics. Mentor junior team members on segmentation best practices, audience management, and data governance standards. Work Orchestration & Operational Excellence: Maintain accurate updates in ticketing and workflow management systems. Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), quality checklists, and governance requirements. Ensure customer data activities are executed in accordance with data privacy and compliance guidelines. Maintain documentation for audience logic, segmentation rules, data mappings, and operational processes. Complete all operational and leadership reporting requirements accurately and on time. Drive continuous improvement in audience management, data quality, and campaign targeting processes.Any Graduation
Designation: Campaign Management Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Lead audience and customer data management activities to support CRM and omni-channel marketing campaigns. Collaborate with different relevant teams to translate business requirements into audience segmentation and targeting strategies. Drive customer data readiness, segmentation accuracy, and campaign audience quality to enable effective personalized marketing. Provide technical leadership for data selection, audience creation, customer journeys, suppression management, and campaign targeting activities. Ensure customer data is accurately structured, validated, and optimized for campaign execution across CRM platforms. Support campaign performance through effective segmentation, data analysis, audience optimization, and continuous improvement initiatives. Maintain data governance, quality standards, and compliance requirements across all customer data and campaign activities. Act as the primary point of contact for campaign audience and segmentation-related queries, troubleshooting, and issue resolution.
What are we looking for? Education & Experience: Bachelor s degree. 5+ years of experience in CRM Operations, Campaign Data Management, Audience Segmentation, Marketing Technology, or Customer Data Management. Experience supporting large-scale CRM programs with a strong focus on audience creation, customer targeting, and personalization. Ability to manage multiple priorities while maintaining a high level of accuracy and attention to detail. Strong analytical mindset with the ability to work with large customer datasets and derive actionable insights. ** Willing to work primarily across Australia/APAC shift timings and flexible to work across different shifts If required Must Have Skills: Strong knowledge of HTML, CSS, and JavaScript. Hands-on experience with AMP script and dynamic content personalization. Experience working with any of the CRM and Marketing Automation platforms such as: Salesforce Marketing Cloud (SFMC) Braze (Good to have) Adobe Experience Manager (AEM) Strong expertise in customer data management, audience segmentation, customer targeting, and campaign data operations. Experience creating customer segments, suppression lists, test audiences, and dynamic audience selections for CRM campaigns. Strong understanding of customer lifecycle marketing, personalization, customer journeys, and data-driven marketing strategies. Experience with campaign data validation, audience quality checks, data reconciliation, and reporting. Ability to analyze customer datasets and translate business requirements into data selection logic and segmentation strategies. Strong troubleshooting, analytical, and problem-solving skills. Excellent stakeholder management and communication skills. Experience leading data operations activities and mentoring team members. Good to Have Skills: CRM Platform Certifications. Experience with: MAP / Lighthouse, MAPP, HighTouch Knowledge of Customer Data Platforms (CDPs) and customer identity management concepts. Experience working with data integration processes, customer data models, and data transformation activities. Experience with campaign analytics, audience insights, and performance measurement. Working knowledge of Agile methodologies and tools such as JIRA or Workfront
Roles and Responsibilities: Key Responsibilities: Lead audience creation, segmentation, targeting, suppression, and personalization activities for CRM campaigns. Translate campaign requirements into audience selection rules and segmentation logic. Design and manage customer segments using demographic, behavioral, transactional, engagement, and lifecycle data attributes. Perform audience quality assurance, data validation, and reconciliation activities to ensure campaign accuracy. Support campaign teams with customer targeting strategies and data-related recommendations. Manage campaign audience deployment activities and ensure data readiness prior to execution. Investigate and resolve audience, targeting, segmentation, and customer data issues. Partner with relevant teams to improve personalization and targeting effectiveness. Develop and maintain segmentation frameworks, audience governance standards, and data management processes. Support reporting and analysis of audience performance, campaign reach, and customer engagement metrics. Mentor junior team members on segmentation best practices, audience management, and data governance standards. Work Orchestration & Operational Excellence: Maintain accurate updates in ticketing and workflow management systems. Adhere to all Standard Operating Procedures (SOPs), Desktop Procedures (DTPs), quality checklists, and governance requirements. Ensure customer data activities are executed in accordance with data privacy and compliance guidelines. Maintain documentation for audience logic, segmentation rules, data mappings, and operational processes. Complete all operational and leadership reporting requirements accurately and on time. Drive continuous improvement in audience management, data quality, and campaign targeting processes.Any Graduation
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Skills
JavaScriptJiraSalesforceAgileCompliance
