Social Media Specialist

Pay Range: $24.67 - $27.75/hr.  | $51,308to $57,722 annual compensation

Job Posting Closing on: Thursday, September 10, 2026 📅

Workdays & Hours: FLSA Non-Exempt position. Monday – Friday 8am – 5pm; Some special events including evening/weekend work required.

Benefits for this position include: 11 Paid Holidays, Medical, Dental, Vision, Paid Time Off, Pension Plan, Professional Development Opportunities. Find Out More!

The City of Fort Worth is one of the fastest growing large cities in the U.S. Our employees serve the needs of over 1,000,000 residents, promoting our values of exceptional customer experience, mutual respect, embracing our diversity, continuous improvement, ethical behavior, and accountability. 🌆

The Code Compliance Department is seeking a Social Media Specialist to join our team. This position is responsible for creating, managing, and executing social media content to promote the department's programs, services, and initiatives.

This role involves close collaboration with the Animal Care and Control division, external animal welfare organizations, and community partners to enhance outreach efforts and build a supportive network. The ideal candidate will demonstrate exceptional attention to detail, strong written and verbal communication skills, compassion for working with animals, and the ability to develop engaging content that reflects and upholds the City of Fort Worth’s Mission and Vision across various social media platforms.

Minimum Qualifications:

• Associate’s degree, with emphasis in communications or related fields
• One (2) years of technical video or photography experience
• One (1) year of video editing experience

Preferred Qualifications:

• Proficiency with Canva, Adobe Creative Suite (Photoshop, Premiere Pro), and video editing tools for creating graphics and multimedia content
• Experience using social media analytics tools (Meta Business Suite, Twitter Analytics) to track campaign performance and generate metrics reports
• Experience working with animals or a demonstrated passion for animal welfare and community-based animal services
• Bachelor’s degree from an accredited college or university in marketing communications, public relations, journalism, or a related field

The Social Media Specialist job responsibilities include:

• Develop, create, and manage social media content to promote code compliance initiatives and programs
• Planning, writing, and executing social media campaigns that raise awareness about code compliance topics, including property maintenance, zoning, and safety codes.
• Designing and posting visuals, videos, and infographics to communicate key messages and enhance public understanding
• Assist in crisis communication by addressing negative feedback and providing accurate information during code-related emergencies or incidents
• Track and analyze social media metrics to measure engagement, reach, and campaigns effectiveness
• Ensure all social media communications align with the City of Fort Worth’s branding and communication standards
• Collaboration effectively with other departments, city employees and stakeholders to achieve communication goals
• Providing creative problem-solving ideas to overcome content challenges or audience engagement issues

Working Conditions and Physical Demand

Depending on assignment, positions in this class typically require touching, talking, hearing, seeing, grasping, standing, stooping, kneeling, crouching, reaching, walking, repetitive motions, climbing, balancing, pushing, pulling and lifting; depending on assignment. Incumbents may be exposed to moving mechanical parts, odors, dusts, poor ventilation, chemicals, oils, extreme temperatures, inadequate lighting, intense noises, gases, vibrations, chemicals, oils and workspace restrictions

Medium work – Depending on assignment, positions in this class typically exert up to 50 pounds of force occasionally, up to 20 pounds of force frequently, and/or up to 20 pounds of force constantly having to move objects.