Global Campaign Manager

Overview

About JAGGAER

JAGGAER provides an intelligent Source-to-Pay and Supplier Collaboration Platform that empowers organizations to manage and automate complex processes while enabling a highly resilient, responsible, and integrated supplier base. With 30 years of expertise, we specialize in solving complex procurement and supply chain challenges across various industries.

 

Our 1,200+ global employees are obsessed with ensuring customers get full value from our products - ultimately enhancing and transforming their businesses.For more information, visit www.jaggaer.com

Role Summary:

The Global Nurture Campaigns Manager will own the execution, optimization, and governance of JAGGAER's marketing automation programs across Salesforce and Pardot (Marketing Cloud Account Engagement). This role will be responsible for building scalable campaign infrastructure, managing automated journeys, maintaining data quality, and ensuring marketing programs move prospects and customers through the funnel effectively.

 

This role will partner closely with Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations, Content, Digital, and regional marketing teams to translate campaign strategy into technically sound, measurable programs. The position will manage campaign setup, segmentation, lead routing, scoring, nurture programs, email execution, testing, reporting, and ongoing platform optimization.

 

The ideal candidate combines strong hands-on Pardot and Salesforce expertise with campaign operations discipline, lifecycle marketing knowledge, analytical thinking, and the ability to improve processes at scale.

Principal Responsibilities

Marketing Automation Platform Ownership:

• Serve as a primary owner and power user of Pardot (Marketing Cloud Account Engagement), ensuring the platform is configured, maintained, and used according to established marketing operations standards.
• Manage automation rules, engagement programs, dynamic lists, completion actions, scoring, grading, segmentation logic, suppression rules, and other core Pardot functionality.
• Maintain strong alignment between Pardot and Salesforce, including field mappings, campaign synchronization, lead and contact records, campaign membership, and activity visibility.
• Monitor platform health, sync errors, automation conflicts, data issues, and operational risks, resolving issues directly or coordinating with Sales Operations, IT, and external partners.

 

Campaign Management & Execution

• Own the technical setup and execution of integrated marketing campaigns across email, webinars, events, paid media, content programs, and other demand generation channels.
• Build and manage Salesforce Campaigns and Pardot campaign assets, including emails, forms, landing pages, lists, automation rules, tracking links, and campaign member statuses.
• Establish repeatable campaign templates, naming conventions, QA checklists, and launch processes that improve speed, consistency, and reporting accuracy.
• Partner with campaign owners to translate campaign briefs into executable workflows, audience segments, routing logic, follow-up actions, and measurement plans.
• Conduct pre-launch and post-launch QA for links, forms, personalization, segmentation, tracking, routing, suppression, rendering, and CRM synchronization.

 

Lifecycle Marketing & Nurture Programs

• Support the lifecycle marketing strategy by building automated nurture journeys for prospects, leads, customers, and other key audiences.
• Develop and optimize Pardot Engagement Studio programs based on lifecycle stage, persona, product interest, engagement, buying signals, geography, and account characteristics.
• Partner with Demand Generation and Content teams to map content and messaging to stages of the buyer journey and create scalable always-on nurture programs.
• Build re-engagement, lead recycling, stalled-opportunity, post-event, customer engagement, and other lifecycle programs that improve progression and conversion.
• Continuously test cadence, subject lines, messaging, calls to action, segmentation, and journey logic to improve engagement and downstream pipeline impact.

 

Lead Management, Scoring & Routing

• Manage and optimize lead scoring, grading, qualification, lifecycle stage progression, and handoff processes between Marketing and Sales.
• Support lead routing and assignment logic to ensure qualified prospects are delivered to the correct sales teams quickly and accurately.
• Monitor funnel movement and identify operational breakdowns between inquiry, qualification, nurture, MQL, sales acceptance, and opportunity stages.
• Partner with Sales Operations and Marketing Operations to improve lead status governance, campaign member statuses, attribution inputs, and CRM data consistency.

 

Data, Segmentation & Personalization

• Build accurate audience segments using Salesforce and Pardot data, including demographic, firmographic, behavioral, campaign, account, and lifecycle attributes.
• Maintain suppression logic, consent requirements, subscription preferences, and data hygiene processes to improve deliverability and campaign quality.
• Use dynamic content, personalization, and segmentation to create more relevant experiences across lifecycle and demand generation programs.
• Identify duplicate, incomplete, stale, or inconsistent records and work with operations partners to improve database quality and governance.

 

Reporting, Measurement & Optimization

• Track campaign and lifecycle performance including delivery, engagement, conversion, MQL creation, funnel progression, pipeline influence, and other agreed KPIs.
• Build and maintain campaign reporting within Salesforce and Pardot, and partner with Analytics teams on dashboards and attribution reporting.
• Analyze program performance to identify bottlenecks, underperforming segments, nurture opportunities, and areas for campaign optimization.
• Provide actionable recommendations to campaign owners and marketing leadership based on performance data and funnel behavior.

 

Marketing Operations & Governance

• Maintain documentation for campaign processes, automation logic, naming conventions, field usage, scoring models, routing, and lifecycle workflows.
• Support user access, platform governance, testing, release management, and change control across Salesforce and Pardot marketing workflows.
• Partner with Marketing Operations, Sales Operations, IT, and vendors on integrations, troubleshooting, platform enhancements, and process improvements.
• Stay current on Salesforce and Pardot capabilities and recommend improvements that increase automation, efficiency, scalability, and data quality.

Position Requirements

• 5+ years of experience in marketing automation, marketing operations, lifecycle marketing, campaign operations, or a related B2B marketing role.
• Hands-on experience administering and executing campaigns in Pardot / Marketing Cloud Account Engagement.
• Strong working knowledge of Salesforce, including Campaigns, Leads, Contacts, Accounts, Opportunities, campaign member statuses, and reporting.
• Experience building automated nurture programs, segmentation, lead scoring, grading, routing, email campaigns, forms, and landing pages.
• Strong understanding of B2B demand generation funnels, lifecycle stages, lead management, and Marketing  to-Sales handoff processes.
• Experience with campaign QA, data hygiene, consent and suppression logic, email deliverability, and marketing database management.
• Ability to troubleshoot automation, sync, routing, segmentation, tracking, and campaign execution issues independently.
• Strong analytical skills with the ability to interpret campaign and funnel performance and turn findings into operational improvements.
• Excellent project management and communication skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong attention to detail and a disciplined approach to documentation, governance, and quality assurance.

Preferred Qualifications:• Experience supporting marketing automation within a B2B SaaS, enterprise technology, procurement, or complex global organization.• Salesforce or Pardot / Marketing Cloud Account Engagement certifications.• Experience with advanced Salesforce reporting, campaign attribution, dashboards, and funnel analytics.• Familiarity with Google Analytics, Google Tag Manager, webinar platforms, paid media integrations, ABM platforms, and other marketing technology tools.• Experience with HTML/CSS for email and landing page troubleshooting or customization.• Experience supporting global campaigns, multiple regions, languages, business units, or complex routing structures.

 

Success Measures:

• Campaigns launch accurately, on time, and with consistent tracking, routing, and Salesforce campaign structure.• Lifecycle and nurture programs increase engagement, qualification, funnel progression, and pipeline contribution.• Lead scoring, routing, and Marketing-to-Sales handoffs operate reliably with fewer errors and faster follow-up.• Salesforce and Pardot data remains clean, synchronized, well governed, and usable for segmentation and reporting.• Marketing teams gain scalable processes, templates, documentation, and automation that reduce manual campaign work and improve execution speed.

 

What We Offer:At JAGGAER, we are committed to supporting you and your family's well-being. Your health is a priority, and we offer arange of programs to help you stay well and thrive. Our benefits include Health, Accidental Insurance, and Term Life.

 

Our Values - T.E.A.M:At JAGGAER, our business is about people. Our products are built on intellectual property, but the real differentiator is theteams behind them - the way we collaborate, innovate, solve problems and deliver for customers. TEAM gives us a commonset of expectations for how we work together across products, cultures, and geographies.

 

• Transparency - Openness Builds Trust: Candor strengthens relationships, speeds decision-making, and ensuresproblems are solved together - with customers, teammates, and partners.
• Entrepreneurial Spirit - Own It, Drive It, Make It: A scrappy, customer obsessed, problem-solving mindset is at thecornerstone of both organizational and personal growth.
• Accountability - Thumbs In, Not Fingers Out: We take responsibility ourselves before pointing elsewhere.
• Metrics-Driven Results - Outcomes Over Activities: Data and evidence guide our decisions, help us course-correctquickly, and ensure we're delivering real impact.

EEO:JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminatebased upon race, ethnicity, ancestry, religion, color, national origin, sex (including pregnancy, childbirth, or related medicalconditions), marital status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgenderstatus, sexual stereotypes, age, genetic information, military, or veteran status, mental or physical disability, or otherapplicable legally protected characteristics

 

Great Place to Work® Certified 2026 – JAGGAERJoin a workplace where innovation, collaboration, and people come first.We are proud to announce that JAGGAER has been certified as a Great Place to Work® for 2026, recognizing our commitment to creating an inclusive, empowering, and high-performing culture.

 

#LI-SN1