Gestionnaire, Omnimarketing / Assoc Manager, Omni Marketing

Analyser les données sur les marques, les concurrents et les tendances et les traduire en perspectives pour aider à développer des stratégies et des tactiques d'omnimarketing. Lead the strategic development and deployment of annual omni marketing strategies and activities (national campaigns, account-specific support, coupons, in-store brand activations, displays/signage, mobile/digital/social media elements) for key retailers to support sales and marketing; Work closely with Brand, Digital Shelf, Shopper Insights, Category Management, RGM and Sales to develop profitable and best-in-class omni marketing support; Plan and define the scope of work, develop a budget and timelines for all activities; Serve as the contact for RGM & Brand to ensure execution of the programs developed for the brands within their respective categories; Assure the liaison and communication for the various programs and activities with Brand, Sales & Commercial Strategy; Identify and understand the different needs and strategies for specific banners in order to support customer-specific programs with the Sales team; Measure and report performance of omni marketing activities and make recommendations for optimization; Support new product launches by building and executing strong marketing plans; Support overall team projects that touch multiple brands/channels; Work with various creative agencies to develop retail activities using traditional and forward-thinking digital platforms; Analyze data about brands, competitors, and trends and translate into insights to help develop omni marketing strategies and tactics Associate Manager, Omni Marketing This is a 12- Month Contract position. Bachelor Degree in Marketing or Business Administration 2-4 years of relevant experience Good knowledge and understanding of the Canadian retail industry Canadian Grocery experience is desirable Experience with OMNI Agency accounts at manager/supervisor level Experience in Category Management, Innovation, Brand Marketing & Shopper Marketing is an asset Experience in planning, executing and evaluating in-store promotional activities Experience in working with creative agencies. Experience in working as part of a cross-functional team. In-depth knowledge of Microsoft Office software (Word, Excel and PowerPoint) Strong project management, time management and organizational skills Good communication and presentation skills Passion for executing with excellence; results-oriented Strategic thinking Ability to analyze and synthesize Ability to perform in a multifunctional team Sense of customer service and relationship management Able to work in a constantly changing and fast-moving work environment Strong attention to detail Strong attention to deadlines and budgetary guidelines Bilingual: English and French (an asset)