Senior Director, Franchise Operations

Job Description Summary:

The Coca-Cola Company, a global beverage leader with a rich history of over 138 years, a portfolio of over 200 brands worldwide, with 60+ independently owned and operated bottling partners, is seeking a dynamic and experienced Franchise Leader. This role serves as the primary point of contact for and partner to Coca-Cola Beverages Florida, the 3rd largest privately held bottler & 6th largest independent bottler, spanning 47 counties, including key cities such as Miami, Orlando, and Tampa, serving a hyper-diverse market of 21M consumers.  The senior leader will represent the total region portfolio and steward the development of Coca-Cola brands, growing revenue, volume, share, and transactions in partnership with Coke Florida. We are looking for candidates familiar with bottling operations and/or Franchise Leadership experience who can build relationships and execute strategies across our network. 

What You'll Do for Us:

Consultative Partnering and Leadership:

The Senior Director will go beyond traditional management to serve as a strategic business partner to Coke Florida. In this role, you will use your ability to track and analyze performance, dive deep into data, extract meaningful insights, and present clear, impactful business recommendations. By telling stories that inspire action, you’ll help Coca-Cola’s bottler ecosystem embrace bold, innovative solutions and growth opportunities. This leader will ensure optimal system and performance management routines to steward data and performance insights, and opportunities. The role serves as a liaison between bottlers and the ‘Center’ for commercial plans, building capabilities and operationalizing strategies, processes and platforms that lead to best in class execution (i.e., Execute-Sell-Hunt a strategic framework to support off-shelf execution; Market Street Challenge, a healthy competition that rewards marketplace execution; PiCOS, unique picture of success linked to shopper and customer needs).

This leader will also partner with the Senior Director of Commercial on the development of the Annual Business Plan (ABP) and Joint Business Plan (JBP).

As the bridge between The Coca-Cola Company and its bottling partners, this leader plays a key role in partnering with Coke Florida to push the boundaries of how we go to market. This includes bringing data-oriented thinking to every conversation and crafting sustainable frameworks that unlock mutual abilities to deliver results that elevate the Coca-Cola portfolio.

Key Responsibilities:

• Transform Data into Strategic Storytelling: Analyze and synthesize market data, performance metrics, and customer insights to build robust business cases that inspire growth opportunities. Use storytelling to translate data into actionable recommendations, fostering alignment with franchise partners around strategies to drive growth, efficiency, and consumer engagement.
• Be a Strategic Consultant to Bottler Partners: Act as a trusted partner to Coke Florida, challenging the status quo by identifying opportunities for growth and preparing plans to unlock revenue potential, optimize brand/category performance, and deliver sustainable growth across all channels.
• Lead performance management routines with responsibility for stewardship of weekly/monthly/quarterly data, which includes reporting on revenue, volume, share, transactions, and execution objectives/metrics.
• Operationalize commercial strategies, frameworks, processes, and platforms to drive local market execution excellence.
• Ensures distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of Bottler performance.
• Anticipate Market Trends and Competitive Risks: Actively monitor evolving market conditions and competitive activities, providing critical insights to Bottler and local associates. Utilize these insights to drive adaptive decision-making and identify growth opportunities for Coca-Cola brands.
• Collaborate with franchise peers and bottlers on the contingency plan to deliver annual business plan performance.
• Standardize a common approach to capability.
• Partner with the bottler to assess capabilities against established commercial strategies and objectives; identify gaps and develop action plans to improve capabilities.
• Coordinate training/development to enable more effective processes, scorecards, and business routines to achieve the annual business plan.
• Works with the franchise commercial director to steward the planning process.
• Involvement with governance agreements and managing governance routines.
• Manages discretionary budgets based on regional needs.

What You'll Need 

Qualifications & Requirements:

• Bachelor’s degree required; master’s degree preferred. 
• 7-10 or more years in a CPG organization responsible for direct sales, key accounts, or franchise management with P&L responsibility. 
• Experience as a Business Partner with Bottler or manufacturing experience in the Food and Beverage industry. 
• Experience with annual business planning, forecasting, customer, and distributor management. 
• Demonstrated track record for delivering positive revenue results. 
• Bilingual fluency in Spanish is a plus!

• Primary Job Location: (USA) Candidates must be located in or willing to relocate to Tampa, Florida. 

What We Can Do For You: 

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.  
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.  
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

All persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (Form I-9) upon hire.

Skills:

Annual Business Planning, Business Alignment, Business Plan Implementation, Channels Strategy, Collaborative Leadership, Customer Relationship Management (CRM), Distribution Management, Financial Forecasting, Financial Performance Management, Global Marketing Strategy, Negotiation, Stakeholder Influence, Strategic Leadership

Pay Range:

United States of America: 174,000 USD - 204,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

TAMPA

Travel Required:

26% - 50%

Relocation Provided:

Yes

Job Posting End Date:

August 28, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.