Email Marketing Specialist

Email Marketing Specialist

Philippines Temporary - Remote
 

Company and Vision
PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.  

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands. 

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.  

Job Overview
PlanetArt is looking for an Email Marketing Specialist. In this role, you will be responsible for building and executing email and SMS marketing campaigns for CafePress. You will work closely with designers, merchandising teams, and CafePress’ Sr. Email Marketing Manager to bring campaigns to life. If you're an organized problem-solver with a knack for attention to detail, this is a great fit.
This is a fully remote, work-from-home position.


What You'll Do
Key Responsibilities

• Build, QA, target, schedule, and deploy email and SMS campaigns in Cordial and Attentive
• Execute a promotional email calendar that strategically aligns CafePress products with offers, seasonality, and audience segments
• Build promotional offers and promo codes, ensuring correct setup and seamless customer redemption UX
• Build and maintain audience segments and suppression lists for targeted messaging
• Run A/B tests to inform future campaign strategy
• Manage email proofing, QA, render checks, scheduling, and final send parameters
• Coordinate with design and merchandising teams to help ensure campaign creatives align with available product inventory and marketing goals
• Perform other duties and special projects assigned as needed

What You Should Have
Skills, Qualifications, and Requirements
Required Experience:

• 3–5 years of hands-on email and SMS marketing experience, including campaign execution within an ESP (Cordial experience a plus)
• Familiarity with SMS marketing 
• Working knowledge of email KPIs (open rate, CTR, CTOR, bounce rate, unsubscribe rate) and e-commerce metrics (revenue, AOV, conversion rate, etc) and what stories they tell to inform campaign optimization

Required Skills:

• Campaign Execution: Ability to execute a promotional calendar aligned with seasonal trends, product priorities, and business goals
• Email Platforms & Automation: Familiarity with ESPs (Cordial preferred) and SMS platforms (Attentive preferred) for campaign management, automation, and analytics
• Audience Management: Experience with segmentation and suppression logic within an ESP to execute campaign targeting based on the customer lifecycle
• Communication: Strong written and verbal skills

Bonus Points:

• Cordial or Attentive platform experience
• Marketing platform certifications
• Creative & copywriting experience
• Ability to strategically develop promotions, aligning discount, products, and timing for maximum impact
• HTML/CSS skills

Who You Are

• Highly organized and comfortable managing multiple campaigns in a fast-paced e-commerce environment
• A strong collaborator who works effectively with design, merchandising, and cross-functional teams
• A proactive communicator who flags issues early and keeps stakeholders informed
• Comfortable working remotely across time zones and quick to learn new tools as the stack evolves

What You Can Expect
Working Conditions

• Position requires long-term and fully remote work scheduled during US Pacific Time business hours
• Position requires regular, continuous use of computer
• Position requires regular sitting and standing
• Position requires regular interaction with team members through the following methods: phone, Zoom, Slack, or email
• Position requires time and screen tracking via Hubstaff

Work From Home Requirements

• Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
• Reliable high-speed internet access
• Private, distraction-free environment

Perks

• Paid Time Off
• Paid US Holidays

Pay Range

• Pay Rate: ₱72,000 per month