GEO/SEO Lead

TOUCHING HEARTS CREATING MEMORIES

We are a leading global theater production company producing musicals across Europe, with 16 theaters in the Netherlands, Germany, Spain, France, and Italy, plus offices in the UK. We bring some of the world’s best-known musicals to the stage, developed by international partners and their creative teams, including Disney's The Lion King, MJ the Musical, and Moulin Rouge! The Musical.

We also create our own original productions, such as Anastasia and TINA – The Tina Turner Musical, sharing them worldwide through tours and licensing. We also have our own in-house ticketing system, ensuring a seamless customer experience. 

With around 2,000 employees, we are committed to exceptional shows and a welcoming experience for all. If you want to be part of a creative, dynamic team that brings the magic of theater to life worldwide, we’d love to hear from you!

Here is where your challenge starts:

The GEO/SEO Lead will play a pivotal role in shaping how millions of potential visitors discover Stage Entertainment and our productions across Europe. As search evolves from traditional search engines to AI-driven answer engines, this role sits at the forefront of digital innovation, ensuring our productions remain visible, relevant, and discoverable across every stage of the customer journey.

You will define and execute the search visibility strategy across multiple European markets, combining deep expertise in Search Engine Optimization (SEO) with emerging Generative Engine Optimization (GEO) practices. Working closely with Product, E- Commerce, Commercial, Marketing and Content teams, you will translate search opportunities into measurable business impact, supporting ticket sales, customer acquisition and long-term brand growth.

This is a unique opportunity to help build the future of search within one of Europe's leading entertainment companies while working in international environment.

Specific responsibilities

Strategy & Leadership

• Define and own the SEO and GEO roadmap across the Netherlands, Germany, France and Spain.
• Establish search visibility as a key commercial growth driver, aligned with broader E-Commerce and business objectives
• Monitor developments in AI-powered search and translate emerging opportunities into actionable business strategies
• Prioritize initiatives based on business impact, customer value and technical feasibility.

Generative Engine Optimization (GEO)

• Develop Stage Entertainment's approach to AI search and answer engines.
• Optimize content structures, metadata and technical implementations to improve visibility and representation in generative search results.
• Establish best practices for AI-readable content and structured information architecture.
• Continuously monitor AI search developments and identify opportunities to strengthen visibility across new platforms and experiences.

SEO Excellence

• Drive technical, on-page and content SEO improvements across Stage Entertainment's digital ecosystem.
• Improve crawlability, indexation, page performance, site architecture and structured data implementation.
• Collaborate with Product and Engineering teams to ensure SEO best practices are embedded into platform development.
• Lead keyword and search intent strategies tailored to individual markets and customer journeys.

Cross-Market Collaboration

• Partner with local Commercial, Marketing and E-Commerce teams to align execution with market-specific needs.
• Ensure consistency in approach while adapting strategies to different languages, cultures and audience behaviors.
• Share best practices and drive knowledge exchange across markets.

Performance & Optimization

• Define success metrics and performance frameworks for both SEO and GEO initiatives.
• Monitor rankings, visibility, traffic, engagement and conversion performance.
• Provide actionable insights and recommendations to senior stakeholders.
• Translate complex search data into clear business outcomes and strategic recommendations.

Team & Vendor Management

• Manage and develop specialist resources and external SEO/GEO partners where required.
• Ensure agencies and external vendors deliver measurable value and align with Stage Entertainment's objectives.
• Build internal capabilities and foster search expertise across the wider organization.

Qualifications and experience

We're looking for a forward-thinking digital leader who combines strategic vision with hands-on expertise and a passion for innovation.

You bring:

• 5+ years of relevant professional experience in SEO, GEO/AI search, digital marketing, or a related field, preferably within a creative marketing environment.
• Bachelor’s or Master’s degree in Marketing, Communications, Digital Media, Business, or a related field.
• Proven experience leading SEO strategy at a senior or lead level, ideally within an international and multi-market environment.
• Strong expertise in both traditional SEO and Generative Engine Optimization (GEO), with a clear understanding of how AI-powered search is transforming customer discovery.
• Solid technical SEO knowledge, including site architecture, structured data, crawl and index management, page performance and Core Web Vitals.
• Experience working closely with Product, Engineering, Content and Commercial teams to translate search strategies into measurable business results.
• Ability to operate strategically and hands-on, balancing roadmap development, stakeholder management and execution.
• Strong analytical skills, with the ability to turn data and insights into actionable recommendations and commercial growth opportunities.
• Excellent communication and stakeholder management skills, with the confidence to influence senior decision-makers across multiple markets.
• Fluency in English is required, fluency in Dutch, German, French and/or Spanish is a nice to have.
• Experience within E-Commerce, ticketing, travel, entertainment or another high-intent consumer-facing industry is a plus
• Experience managing external agencies or specialist SEO/GEO partners is a plus.

What does Stage Entertainment offer?

• A dynamic, creative and international working environment.
• 25 days of annual leave, one D&I day and 2 designated Stage Entertainment days off.
• A good pension scheme and travel allowance.
• Hybrid working, with an absolute minimum of 3 days per week in the office.
• The opportunity to work remotely from a destination of your choice for 2 weeks.
• Training and development opportunities to support your growth.
• A competitive, market-aligned salary.

Passion connects us: Step into the next STAGE of your career.

Take the stage and let's arrange a meeting to discuss the exciting opportunities that await you here!

Location: De Boelelaan 30 – Amsterdam

Application End date:  November 2,2026

Stage Entertainment encourages candidates to apply for this vacancy, even though they don’t fit all qualifications. However, candidates must demonstrate a history of innate curiosity and rapid learning and articulate how skills and experiences are transferable to our company.

Stage Entertainment ensures we are always recruiting a diverse mix of colleagues who are representative of the diverse audiences we attract. In doing so, we have access to a broad range of ideas, perspectives and insights that allow us to touch hearts and create memories. Please find more information about our DE&I initiatives: DEI | Stage Entertainment (stage-entertainment.com)