- Location
- Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · published
- Department
- IT
- Seniority
- Manager
- Source
- Workable
Description
Role Summary
This is an individual contributor role based in Malaysia, supporting operations regionally across Southeast Asia. You own lead generation, data enrichment, and lead prioritisation for the F&B market, leading projects end to end from a product or data angle with clear commercial results. Your secondary focus is using that data to set up and drive AI-led engagement campaigns and to enable Marketing and Sales with AI. This is a product and data ownership role, not a hands-on engineering role: you set the strategy and partner with engineering on the build rather than building and operating everything yourself. Because the work touches engineering, marketing, and sales at once, cross-functional collaboration matters as much as product and data judgment.
Key Responsibilities
Lead Generation and Data Pipeline
- Own the lead data pipeline, including the overall strategy: sourcing, collection, cleaning, enrichment, matching, and deduplication across sources and against existing CRM records
- Drive cross-functional collaboration with Engineering, Marketing, Sales, and Product to deliver, run, and improve the pipeline
- Set data quality standards and monitoring, including match rules, refresh cadence, and coverage and accuracy metrics
- Deliver clean, prioritised leads into HubSpot and the internal sales CRM, with clear lead and deal attribution
- Work with Legal and Compliance to keep data sourcing within applicable data protection laws in each market (such as PDPA) and platform terms
AI Enablement for Marketing and Sales
- Use enriched lead data to set up and drive AI-led engagement campaigns, including chatbots and other AI-driven outreach: audience segments, message sequences, triggers, timing, and handoff to Sales
- Identify and prioritise opportunities where AI can help Marketing and Sales teams work faster or convert better, and work with engineers to bring them into the teams’ daily workflows
- Support localisation across Southeast Asian markets, including language, tone, and channel
- Support A/B tests and analyse results (reply rate, qualification rate, conversion to meeting and deal) to improve campaign performance