Marketing Performance Manager

About the Role

This role exists to make recurly.com convert. The Marketing Performance Manager owns conversion rate optimization across the website – personalization, A/B testing, and a relentless cycle of test, learn, and improve that turns more of the right visitors into pipeline, faster.

Everything in the role connects back to that goal. Qualified – our chat and AI SDR platform – is one of the most powerful levers for lifting conversion and shortening the time from first visit to meeting booked. Analytics is what makes it all work: it tells us where visitors drop off, which tests to run next, and whether what we changed actually moved the needle.

The right candidate thinks in hypotheses and outcomes, not tasks. They're as comfortable designing a personalized experience for a specific audience as they are configuring an AI SDR flow or diagnosing a GA4 anomaly – because they see these as parts of one system. They don't just report on performance – they own it, and they bring clear recommendations on what to test, what to scale, and what to stop.

This role sits within Marketing Operations and reports to the Senior Director of Marketing Operations. It's one of the most cross-functional roles on the team: you'll partner closely with Content, Digital Experience, Demand Generation, Sales and SDR leadership, and RevOps every week

What you'll own

• Conversion rate optimization, personalization, and testing
• Conversational marketing and AI SDR – Qualified
• Analytics and performance reporting