Senior Paid Social Strategist

Overview:

 

The Senior Social Strategist is a self-sufficient expert responsible for the end-to-end execution of complex social campaigns and the independent management of client relationships. They serve as a strategic lead, capable of mapping high-level business goals to innovative social roadmaps while mentoring a team of direct reports to produce flawless, high-level results.

Goal:

• Lead the holistic social media lifecycle from start to finish with minimal supervision
• Build client-specific social roadmaps and testing plans that drive adoption of new products and betas
• Align social strategy with business goals and broader cross-channel media plans.
• Adapt leadership styles to develop direct reports and oversee team-wide operational excellence

General Skills and Expectations:

• Excellent troubleshooting ability and advanced knowledge of social campaign management platforms
• Advanced ability to manage multiple direct reports and complex project deadlines
• Exceptional organization and meticulous attention to detail in all deliverables
• Expert fluency with numbers and complex data manipulation in Excel
• Strong internal and client-facing partnership and presentation skills
• Superior creative problem-solving and data-driven decision-making

Education and Experience:

• 2-4 years experience with paid social campaign management, agency or brand setting preferred 
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required

 

Key Responsibilities:

 

Media Strategy, Plan Development & Innovation

• Lead the research, planning, and client-facing presentation of platform-agnostic social strategies, including independent performance projections and roadmap development.
• Partner with account management and media leads to ensure social strategy aligns with holistic media plans and supports client offline business goals.
• Drive agency-wide innovation by identifying partner betas, authoring strategic POVs, and training the broader team on emerging platform trends.
• Develop and execute superior testing plans for audiences, creative, and bidding strategies, translating results into actionable client recommendations.

Technical Expertise, Campaign Management & Media Plan Execution

• Oversee the full campaign lifecycle—from setup and trafficking to optimization—utilizing QA checklists to ensure 100% accuracy and client brand safety.
• Drive superior performance by optimizing against complex KPIs using a mix of platform tools, third-party analytics, and social listening data.
• Leverage advanced research tools to build data-backed recommendations and stay ahead of the competitive landscape.

Reporting and Measurement

• Serve as the final authority on reporting quality, transforming complex platform data and algorithms into accessible "real-world impact" narratives for clients.
• Coordinate with cross-channel teams (Search, Programmatic) to identify integrated media insights and demonstrate social’s influence on the broader mix.
• Lead client reporting presentations, fluently interpreting data and providing technical clarity on campaign delivery and aesthetics.

Team Management and Mentorship

• Manage the professional development of multiple direct reports, adapting leadership styles to individual needs and ensuring a path toward next-level performance.
• Oversee outcome-based onboarding and comprehensive workflow training for junior staff, covering planning, trafficking, pacing, and accounting.
• Maintain ultimate accountability for the team’s output, conducting regular QA and progress meetings to ensure 100% accuracy and operational excellence.