- Location
- Barranquilla, Colombia; Bogota, Colombia; Medellin, Colombia; Mexico City, Mexico · Global People Operations Center - Colombia · Global Operations Center - Mexico
- Department
- Media Management & Delivery
- Seniority
- Senior
- Experience
- 1+ years
- Education
- Bachelor
- Source
- Greenhouse
Description
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About the Role
As Senior Analyst, you are accountable for quantifying and measuring the success of our marketing and advertising executions and for delivering quantifiable insights that enable us to innovate the work we deliver at MFG. You will be partnering with Analytics and cross-discipline team members in New York, Chicago, San Francisco and Los Angeles, helping build continuity and imp between the various teams.
We highly encourage professionals with experience in digital media execution (Search, Social, Programmatic) who possess strong analytical skills to apply.
Some of the things we’d like you to do:
- Fully immerse yourself in marketing data (collection, cleaning, analysis, evaluation) as well as measurement methodologies (A/B testing, Matched Market Tests, statistical validation, etc.)
- Champion real-time data QA, input, and formatting to ensure successful implementation of media measurement.
- Proactively identify and resolve program & project issues, escalating appropriately
- Transform data into visually appealing presentations
- Communicate and tell a story with advertising campaign insights
- Seek knowledge of other practices in order to understand how to tailor insights and recommendations towards actionability
- Stay up to date on our product offerings and how it affects analytics
- Occasionally manage conversations with vendors and clients
A bit about yourself:
- Bachelor's Degree from a top-tier college, 3.0 GPA or equivalent. Degree within Analytics, Technology, Marketing, Advertising or equivalent experience
- At least C1 English language proficiency or equivalent
- 1-3 years of experience working in a marketing analytics-based role, preferably in a media agency
- Proficiency in Excel, PowerPoint (Google Workspace a bonus)
- Exposure to measurement of both Brand and Direct Response marketing campaigns
- Strong project management skills
- Strong verbal and written communication
- Strong attention to detail and ability to manage multiple tasks
- Highly organized and efficient under pressure
- Natural affinity for numbers/data and a passion for playing with data in order to solve problems
- Experience and knowledge of core ad platforms such as Google Ads, Meta Ads, CM360, etc.
- Experience with generative AI tools (Gemini, ChatGPT) a plus
- Experience with programming languages such as R, SQL, and Python a plus
What you can expect from MFG and WPP Media:
Our mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As a WPP Media employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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