- Salary
- $2k – $2k
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Lead
- Source
- RecruiterFlow
Description
HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.
Job Title: Remote Marketing Lead (100% Work From Home)
Branding & High-Fidelity Creative Design
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Conceptualizes, designs, and refines a vast array of high-quality marketing assets for both print and digital mediums, including flyers, brochures, community maps, on-site signage, banners, sales pitch decks, and digital ad creative.
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Safeguards visual brand governance across all corporate channels, ensuring every consumer-facing graphic represents a highly polished, professional, and unified brand identity.
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Collaborates closely with leadership to brainstorm and visually execute promotional ideas, seasonal campaigns, and long-term brand equity initiatives.
Website Infrastructure & Dynamic Digital Marketing
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Owns the day-to-day maintenance, content management, and visual optimization of corporate web platforms and promotional landing pages.
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Builds dedicated web experience nodes for active promotions, regional Open Houses, community events, and targeted inbound marketing funnels.
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Applies foundational Search Engine Optimization (SEO) best practices to web copy and structural fields to steadily lift localized search rankings.
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Monitors web performance data, conversion rates, and user behaviors to proactively propose user-experience (UX) layout enhancements.
HubSpot Automation & CRM Pipeline Support
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Builds, tracks, and monitors email marketing deployments, automated custom forms, and specialized landing pages inside HubSpot.
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Supports multi-stage marketing automation sequences to nurture incoming leads and accelerate client acquisition cycles.
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Governs internal marketing database cleanliness, verifying data integrity and campaign attribution tracking profiles inside the CRM framework.
Multi-Channel Social & Inventory Marketing
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Maps out, schedules, and broadcasts localized social media narratives, ensuring content tracks remain aligned with core conversion and branding targets.
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Coordinates directly with sales and field operations teams to rapidly list available inventory, uploading pricing, promotions, and photography across corporate sites and outer listing engines.
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Audits real estate assets continuously, ensuring sold or pending units are removed instantly to preserve absolute pricing and inventory data accuracy.
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Tabulates and interprets monthly marketing diagnostics—tracking web traffic spikes, cost-per-lead (CPL) variables, and campaign conversion analytics to deliver clear performance reporting.
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Marketing & Design Tenure: 2–4 years of verified professional experience directing graphic design, digital marketing, corporate branding, or content execution.
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Elite Creative Portfolio: A mandatory, highly diverse design portfolio containing 5–8 distinct, professional examples spanning branding/logo designs, corporate print/digital marketing collateral, active social campaigns, and web/landing page structures.
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Design Fundamentals & Theory Mastery: A sharp, demonstrable command of typography hierarchies, composition grids, conversion layout patterns, color theory principles, and print/digital production files.
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Marketing Automation & Web Stack Literacy: Practical operational familiarity with modern website content management systems (WordPress, Wix, Squarespace, or comparable platforms) alongside exposure to HubSpot or related CRM engines.
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Core Technical Tooling: Advanced mastery of Canva. Practical workspace usage of Google Workspace or Microsoft Office. Comfortable leveraging modern AI utilities (ChatGPT, Claude) to scale copywriting and optimization while maintaining strong human quality controls.
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Project Governance: Superb organizational and time management skills, with a proven ability to independently juggle multi-department priorities under fast deadlines.
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Workplace Infrastructure: Ownership of a distraction-free remote home office setup, a modern computing system optimized to handle high-resolution graphic editing smoothly, and a secure, high-speed internet connection.
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Prior marketing experience operating within the Real Estate, Property Management, Manufactured Housing, Homebuilding, or Multifamily Housing ecosystems.
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Hands-on proficiency navigating specialized design software platforms including Adobe Photoshop, Illustrator, or Figma.
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Foundational mapping or workflow automation knowledge using connection layers like Zapier.
Benefits
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Structured Retainer & KPI Bonuses: A reliable baseline monthly salary of $1,500 – $1,750 USD paired with an attainable performance bonus of up to $500 USD/month mapped directly to successful marketing outcomes.
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Diverse High-Ownership Portfolio Build: Take full creative ownership over a rapidly expanding corporate real estate brand, providing the runway to build diverse skills across print, web, email, and social mediums.
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Collaborative Professional Trajectory: Step into a tight, growth-oriented marketing team that highly values visual innovation, respects autonomous execution, and actively invests in your technical development.
Application Disclaimer: Please Read Before Proceeding
To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.
Voice/Video Recording is REQUIRED
Your application CANNOT be considered without a voice or video recording. It must be at least 30 seconds long and in English. Submissions in any other language or missing a recording will be automatically disqualified.
Mandatory Knockout Questions
Each application includes knockout questions designed to verify minimum qualifications required by the client. If you answer "NO" to any of these, you will be immediately disqualified from the hiring process for not having the experience requested for the role. Please note that the citizenship question is also a knockout if you answer "YES" as we are only able to hire Latin American talent based in Latin America.
Apply Wisely
To maintain fairness, please apply to no more than three jobs and only if you fully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.
Check Your SPAM Folder
All important updates will be sent via email, so be sure to check your inbox and spam/junk folders to avoid missing any communication.
We appreciate your interest and look forward to reviewing your application!