Europe Hematology Marketing Lead

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Reporting to the Senior Director European Hematology Operations / Head of Hematology Europe, the Europe Hematology Marketing Lead supports the translation of the European Hematology franchise strategy into coordinated regional marketing initiatives and high-quality execution. The Head of Hematology Europe retains ownership of the franchise strategy, strategic priorities and governance.

The role coordinates the European Hematology Team (EHT) operating rhythm and manages execution of the Regional Tactical Plan within the strategic direction and governance set by the Head of Hematology Europe. It leverages market insights, customer needs, competitive dynamics and performance data to identify opportunities and strengthen regional execution. Acting as a key connector across Global, Region and Country teams, the role coordinates European input into global planning, supports country pull-through of regional priorities and facilitates cross-functional alignment and best-practice sharing across Europe. Country teams retain ownership of local plans and execution.

Role Purpose:

Enable execution of the European Hematology strategy by translating strategic priorities, global direction, market insights and country needs into coordinated regional marketing initiatives. The role manages the Regional Tactical Plan and coordinates the European Hematology Team operating rhythm, connecting Global, Regional and Country teams to support launch readiness, cross-functional alignment and effective market pull-through, while countries retain ownership of local execution.

Essential Job Functions:

European Hematology Marketing & Commercialization

• Support European Hematology marketing execution for the different products, translating approved global and European strategic direction into relevant regional priorities and representing regional and country execution needs in appropriate forums.
• Coordinate regional implementation of brand and launch priorities across CLL, MCL, WM, MZL and FL, enabling country teams to adapt and execute locally according to market needs.
• Manage the European Hematology Regional Tactical Plan within the strategy and governance set by the Head of Hematology Europe, coordinating development, regional delivery, country pull-through and performance monitoring.
• Analyze market research, customer insights, competitive dynamics and performance data to identify opportunities, barriers and actions to accelerate growth.
• Partner with country Hematology teams to support translation of European priorities into local plans, while respecting country ownership of execution. Create regular opportunities for countries to provide input and feedback into the European Tactical Plan, identify execution barriers and facilitate best-practice sharing across markets.
• Consolidate regional and country insights to support strong European input into global brand, lifecycle and launch planning.
• Engage with European KOLs to generate insights, refine the commercial approach and address barriers to adoption.
• Coordinate regional commercial KOL engagement activities in partnership with the Head of Hematology Europe, Medical and relevant cross-functional leaders.
• Partner with Global and regional teams to maximize the impact of key international and European congresses.
  

Regional Execution & Cross-Functional Leadership

• Coordinate integrated planning and execution of key initiatives within the European Hematology Tactical Plan, ensuring clear milestones, accountabilities and cross-functional alignment within agreed priorities.
• Monitor brand performance and execution KPIs across European markets, identify opportunities and barriers, and work with country and cross-functional teams to translate insights into corrective actions and growth initiatives.
• Manage key European marketing and commercialization initiatives, partnering across functions and markets to support high-quality and timely execution.
• Champion innovative, customer-centric marketing approaches, ensuring customer and country insights inform European initiatives.
• Coordinate European launch readiness and regional activities in partnership with Global, country and cross-functional teams, supporting countries in their local launch execution.
• Proactively identify execution barriers, dependencies and risks and facilitate resolution across relevant stakeholders.
• Facilitate collaboration and best-practice sharing across European Hematology markets to improve execution quality and support adoption of successful initiatives.
• Coordinate monthly European Hematology Team meetings, including agenda preparation, performance review, action follow-up and progress tracking against the Tactical Plan, under the governance of the Head of Hematology Europe.
• Ensure all activities are conducted in accordance with applicable compliance requirements and BeOne values.
  

This position is highly cross-functional and requires close collaboration with Medical Affairs, Market Access, Finance, HEOR, Corporate Affairs, Government Affairs, Regulatory, GIA (Global Insights & Analytics), Global Commercial and Country teams to coordinate regional execution. The role works within the strategic direction and governance set by the Head of Hematology Europe and respects country accountability for local planning and execution.

Supervisory Responsibilities:  

• No direct reports
• Coordination of external vendors/agencies
• Coordinate project teams and cross-functional initiatives

Qualifications

• 10+ years Experience in Oncology or Hemato-Oncology is highly desirable.
• More than eight years of qualified work experience in marketing, project management and related operations management, with demonstrable planning, project management and analytical skills.
• Demonstrated success in driving operational excellence in pharmaceutical companies.
• Excellent communication and negotiation skills, with the ability to influence stakeholders, synthesize data, and deliver a clear overview of commercial strategy, opportunities and risks.
• Highly collaborative, team-oriented mindset with the ability to work cross-functionally.
• Excellent interpersonal skills, with flexibility and resilience to navigate complexity and high-pressure situations.
• Highly self-motivated and solution-oriented, with the ability to work with light-touch supervision and as part of a team.
• Strong time, task and resource management skills.
• Success-, service- and commercial-oriented thinking; strong problem-solving and critical-thinking capabilities.

Skills & Competencies

• European Hematology Commercial Execution
• Commercial and Financial Acumen
• Brand Execution, Lifecycle Management and Launch Excellence
• Customer, Market and Competitive Insight Generation
• Cross-Functional and Matrix Leadership
• Integrated Tactical Planning and Project Execution
• Stakeholder Influence and Executive Communication
• Analytical Decision-Making, Agility and Accountability

Technical Skills

• Microsoft Office (Outlook, Excel, PowerPoint, Word)
• Experience with compliance platforms (e.g., Veeva or similar)
• Willingness to explore and leverage new technologies and digital tools.
• Experience using SharePoint, Microsoft OneDrive, Concur, meeting planning systems such as Cvent, and contract management systems.

Languages

• Fluent English required
• Additional EU languages are a plus

Travel

• Approximately 20–30% of time.

Salary Range Switzerland: 194,800.00 CHF - 243,500.00 CHF

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.