- Location
- Gurgaon, India
- Workplace
- Remote
- Department
- Marketing
- Experience
- 2+ years
- Source
- Keka
Description
Job Title: Brand Strategist
Job Location: Sector 66, Gurgaon, Work from office
Work Setup: Monday to Friday(11 AM to 8 PM); 1 and 3rd Sat are WFH
About the Role
We're looking for a strategic thinker who can build brands, not just create content.
As a Brand Strategist at Adsparkx, you'll be responsible for understanding our audience, identifying market opportunities, crafting compelling brand narratives, and planning campaigns that drive measurable business outcomes. You'll work closely with leadership, creative teams, media buyers, HR, and product teams to ensure every marketing initiative is rooted in strategy. This role is ideal for someone who enjoys research, storytelling, campaign planning, AI-powered ideation, and turning business objectives into impactful marketing initiatives.
What You'll Do
Brand Strategy & Positioning
- Define and refine the positioning of Adsparkx and its products across different audiences.
- Develop messaging frameworks that clearly communicate our value proposition.
- Ensure consistency in brand communication across all channels.
Research & Market Intelligence
- Conduct competitor, audience, and industry research to uncover insights and opportunities.
- Monitor market trends, content patterns, and emerging platforms.
- Translate research into actionable marketing strategies.
Content & Campaign Strategy
- Develop monthly and quarterly content strategies aligned with business goals.
- Create campaign concepts for employer branding, product marketing, events, and thought leadership.
- Define content pillars, messaging, distribution plans, and success metrics.
Employer Branding
- Build strategies that attract top talent through compelling employer branding.
- Plan content that showcases our culture, people, work, and growth opportunities.
- Collaborate with HR to strengthen our hiring brand.
Event & Marketing Initiatives
- Plan branding and communication strategies for conferences, partnerships, and product launches.
- Develop visitor engagement plans, marketing collateral direction, and post-event follow-up strategies.
- Measure and optimize campaign effectiveness.
AI-Powered Marketing
- Use AI tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, and similar platforms to accelerate research, ideation, and campaign development.
- Write effective prompts for generating content, visuals, videos, and creative concepts.
- Evaluate AI outputs and refine them to align with business objectives and brand guidelines.
Cross-functional Collaboration
- Prepare strategic creative briefs for designers, copywriters, editors, and video teams.
- Work closely with leadership and marketing teams to execute campaigns effectively.
- Present ideas, insights, and recommendations with clarity and confidence.
What We're Looking For
- 2–5 years of experience in Brand Strategy, Content Strategy, Marketing, or Employer Branding.
- Strong understanding of branding, storytelling, consumer psychology, and digital marketing.
- Excellent research and analytical skills.
- Ability to convert business goals into structured marketing plans.
- Strong written and verbal communication skills.
- Experience using AI tools for research, ideation, and content creation.
- Familiarity with LinkedIn, Instagram, YouTube, and other digital platforms.
- Ability to manage multiple projects in a fast-paced environment.
Bonus Skills
- Experience in performance marketing or B2B SaaS.
- Knowledge of employer branding strategies.
- Experience planning conference or event marketing.
- Basic understanding of design principles and creative direction.
- Familiarity with analytics tools such as Google Analytics, LinkedIn Analytics, or Meta Insights.
Key Success Metrics
Within this role, success will be measured by:
- Development of impactful brand and campaign strategies.
- Consistent delivery of high-quality content and campaign plans.
- Growth in employer brand visibility and engagement.
- Increase in qualified job applications and inbound opportunities.
- Successful execution of product and event marketing initiatives.
- Effective use of AI to improve speed, quality, and innovation.
- Measurable improvements in campaign performance and brand awareness.
Why Join Adsparkx?
At Adsparkx, you'll have the opportunity to shape the voice and perception of a fast-growing company while working alongside high-performing creative, marketing, and technology teams. You'll be encouraged to experiment, leverage cutting-edge AI tools, and build campaigns that make a measurable impact on the business.
If you're passionate about strategy, storytelling, innovation, and building brands that people remember, we'd love to hear from you.
Skills
Google Analytics