Asst / Deputy Director, Marketing & Communications - Comm & Outreach Dept

[What the role is]

The role provides strategic leadership for NYP’s communications and marketing communications efforts, strengthening the institution’s brand, reputation and visibility across internal and external platforms.

As a senior communications leader, he/she will shape and drive strategies across corporate communications, media relations, content, brand and marketing communications. He/she will provide strategic counsel to senior management and stakeholders, ensuring that NYP’s narratives, campaigns and communications are aligned with institutional priorities.

He/she will lead and develop teams, oversee key portfolios and resources, and build strong relationships with government agencies, industry, media and other partners to anticipate communications needs, identify emerging issues and opportunities, and advance NYP’s positioning.

[What you will be working on]

1. Strategic Communications & Brand Leadership

• Shape and drive NYP’s communications strategy in support of institutional priorities.
• Strengthen NYP’s brand positioning and ensure consistent and compelling narratives across key audiences and platforms.
• Provide strategic counsel to senior management and departments on communications, brand and reputation matters.
• Identify emerging trends, issues and opportunities that may impact NYP’s reputation and positioning.

 

2. Corporate Communications, Media & Reputation

• Provide strategic direction for corporate and external communications, including media relations and reputation management.
• Lead media strategies, pitching and engagements to strengthen NYP’s visibility and profile.
• Lead communications strategies for significant institutional announcements and issues.
• Provide leadership for crisis and issues communications, ensuring responses are timely, accurate and coordinated.

 

 

3. Content & Marketing Communications

• Set strategic direction for content and storytelling across NYP’s platforms and channels.
• Guide the development of compelling content and marketing communications campaigns that strengthen NYP’s brand and engage key audiences.
• Ensure consistency in messaging and brand across communications and campaigns.
• Guide the effective use of owned, earned and paid channels to amplify NYP’s stories and initiatives.

 

4. Insights, Performance & Innovation

• Use research, data and stakeholder insights to inform communications strategies and evaluate effectiveness.
• Monitor shifts in audience behaviour, the media landscape and industry practices to identify emerging opportunities and issues.
• Drive innovation and improvements in communications capabilities, systems and processes.

 

5. Stakeholder Engagement & Partnerships

• Build and maintain strategic relationships with key internal and external stakeholders, including government agencies, industry partners and media.
• Work closely with schools and departments to align communications efforts with institutional priorities.
• Identify opportunities and partnerships that strengthen NYP’s brand, visibility and reputation.

 

6. Leadership & People Development

• Lead and develop communications and marketing communications teams, providing strategic direction, coaching and mentorship.
• Build organisational capabilities and foster a collaborative, agile and high-performing culture.
• Lead cross-functional and institution-wide initiatives involving multiple stakeholders.
• Oversee agencies, vendors, budgets and resources to achieve strategic outcomes.

[What we are looking for]

• Relevant qualifications in Communications, Journalism, Public Relations, Marketing or a related discipline.
• Significant relevant experience in strategic communications, corporate communications, media relations, brand, content or marketing communications, with experience in a leadership capacity.
• Strong track record in developing and leading communications strategies and multi-platform initiatives.
• Demonstrated experience in leading teams, complex initiatives and diverse stakeholder relationships.
• Experience providing strategic communications counsel to senior management and stakeholders.
• Strong understanding of the evolving media, digital and social landscape.
• Experience in the education, public sector or a complex stakeholder environment would be an advantage.

 

Skills & Competencies

• Excellent written and spoken communication skills in English; proficiency in a mother tongue is advantageous. 

• Strong media relations and networking capabilities. 

• Proven project management skills, with the ability to juggle multiple priorities under tight timelines. 

• Creative, resourceful, and detail‑oriented.  

• Analytical and data‑driven, with experience in assessing content performance and audience behaviour. 

• Ability to guide teams, influence stakeholders, and ensure adherence to communication standards and policies. 

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