Director of Sales & Marketing

An innovative, high-growth outdoor food and beverage destination in Sacramento is seeking a dynamic and driven Director of Sales & Marketing to spearhead its revenue growth. This premier social venue features an expansive outdoor capacity, over a dozen independent artisan kitchens, a craft beverage program, and a vibrant calendar of live music.

This role represents a rare opportunity to champion a robust private events business, manage strategic tenant leasing, and guide brand positioning from the ground up.

Ideal for an entrepreneurial sales professional, this position combines significant autonomy, uncapped earning potential, and the ability to make a visible, lasting impact on the local hospitality market within an organization shaping Sacramento's social scene.

Compensation & Benefits:

• On-Target Earnings (OTE): $110,000 – $140,000+ * Includes an 8–10% uncapped commission on event revenue * Includes an additional 20% commission from other income streams
• Base Salary: $75,000 – $90,000 (commensurate with experience)
• Additional Benefits: Comprehensive healthcare options and competitive professional benefits.
• (Candidates with deep knowledge of the Sacramento market or a verified capability to cultivate a local network rapidly are preferred.)

Position Responsibilities

• Own and scale the events revenue targets from an initial milestone to long-term growth; proactively prospect, pitch, and close corporate events, private parties, and community gatherings.
• Maintain a highly qualified events sales pipeline valued at a minimum of twice the monthly revenue target while establishing clear metrics and utilizing a dedicated CRM.
• Author, refine, and sell tiered event packages featuring structured pricing, curated menu options, and experiential add-ons.
• Drive and maintain full occupancy of the 11 independent kitchen spaces by identifying, recruiting, and onboarding premium local food concepts, food trucks, and culinary entrepreneurs.
• Build, motivate, and manage a network of commercial brokers to support occupancy targets and accelerate the leasing pipeline.
• Supervise the designated marketing budget, directing an outsourced agency to ensure execution across social media, campaigns, SMS/email, and strategic partnerships.
• Activate robust customer data platforms to build segmented campaigns that stimulate foot traffic during historically underperforming periods.

Position Requirements

• Minimum of 5+ years of successful experience in sales, business development, or revenue leadership, with a strong preference for backgrounds in hospitality, entertainment venues, or commercial real estate.
• Demonstrated track record of proactive outbound prospecting, pipeline construction, and closing deals rather than managing incoming leads.
• Proven experience managing outsourced vendors, strategic marketing agencies, or specialized contractors.
• Advanced proficiency in CRM discipline, showing a strict ability to track, analyze, and report conversion rates and pipeline metrics weekly.
• Deep knowledge of the Sacramento market or a verified capability to cultivate a local network rapidly.
• Comfort operating within a fast-paced, high-growth environment where systems and standard operating procedures must be built from scratch.
• Familiarity with major hospitality platforms like Toast or Triple Seat is highly advantageous.

If you are a relationship-driven sales professional with a passion for hospitality and business development, we invite you to explore this exciting career opportunity. Please submit your professional resume alongside a brief highlight of the largest revenue growth result you have driven in a previous leadership position for a confidential review. Only qualified candidates will be contacted.