Senior Media Strategist

Senior Media Strategist

Location3 | US Remote

Position Summary

We’re seeking a Senior Media Strategist to lead cross-channel paid media strategy and SEM execution for enterprise and multi-location brands. This role is the strategic owner of client performance; setting the direction across channels, driving optimization decisions that move the needle on business outcomes, and ensuring every dollar of paid investment is working as hard as possible.

This is a senior, in-platform role that requires both deep technical knowledge and the strategic range to translate data into clear recommendations for clients and internal teams. The right person brings strong paid search expertise, cross-channel knowledge, and the ability to work independently at scale, while guiding junior practitioners toward the same standard.

What You’ll Do

• Lead cross-channel paid media strategy for enterprise and multi-location clients by setting the approach across paid search and applicable channels (Google Search, PMax, GDN, YouTube, DemandGen, Shopping, and Microsoft Bing), design scalable account architectures, and ensuring every campaign is built and managed to accomplish client business objectives.

• Own performance end to end across your accounts by driving a disciplined optimization cadence, diagnosing the root causes behind performance shifts, and taking decisive action across structure, bidding, creative, and targeting to protect and improve results.

• Manage cross-channel budgets with precision including pacing accurately, anticipating risks before they affect delivery, and recommending smart reallocations that reflect where demand and efficiency are strongest.

• Own measurement integrity across your accounts through validating conversion tracking, attribution settings, and call tracking inputs, conducting proactive audits to surface gaps, and implementing advanced measurement approaches that connect paid investment to business outcomes.

• Design and execute structured tests using the TELO framework (Test, Evaluate, Learn, Optimize) across ad copy, bidding strategies, audience segments, and campaign configurations. Bring the same innovative, test-and-learn mindset to new platform features and channel opportunities as they emerge.

• Deliver clear, senior-level performance narratives to clients and internal stakeholders, translating account data into actionable insights, explaining what happened and why, and making prioritized recommendations that drive better outcomes.

• Raise the quality of work across the team by mentoring junior practitioners, partnering with SEO, analytics, and account teams to align paid efforts with broader marketing strategy, and contributing to the SOPs, templates, and best practices that make the agency better.

What You’ll Bring

Paid media expertise

• 5+ years of hands-on paid search management at scale, with meaningful cross-channel exposure (paid social, programmatic, or similar) a strong plus.

• Deep command of keyword strategy, match types, auction dynamics, and Smart Bidding with a demonstrated ability to connect platform levers to client business goals.

• Fluency in core performance metrics (CPA/CPL, ROAS, CVR, impression share, lost impression share) and a track record of using them to drive strategic decisions, not just report on them.

• Working knowledge of GTM, conversion tracking, and data feed management with broader curiosity about measurement and attribution that goes beyond the basics.

• Continuous awareness of the broader digital advertising landscape that keeps you current on platform changes and emerging trends.

How you work

• Proactive and account-first; you take ownership of results, spot problems before they escalate, and don’t wait to be asked.

• Strategic and execution-minded; comfortable setting direction and doing the in-platform work to bring it to life.

• A clear, confident communicator who can translate complex performance data into recommendations that resonate with clients and internal stakeholders alike.

• Highly organized with strong QA discipline and documentation habits across complex, multi-location account portfolios.

• A collaborative team member who raises the work of those around them through shared learning, contributing to department standards, and helping junior practitioners grow.

About Location3

Location3 is a fully remote digital marketing agency founded in 1999. We help enterprise and multi‑location brands improve performance through scalable, data‑driven marketing solutions. Our team of more than 50 employees supports global, national, and local brands, with many client partnerships lasting three years or longer.

We value collaboration, learning, and connection. Our culture is supported through ongoing training, strong technology infrastructure, remote‑first flexibility, and opportunities to connect through virtual events and our annual in‑person company retreat. We offer competitive benefits including medical, dental, vision, matching 401k, wellbeing stipends, and remote work support.

Location3 is committed to building a diverse, inclusive, and equitable workplace and is proud to be an equal opportunity employer.