Digital Marketing Manager

The position is responsible for driving demand generation and brand growth through consumer and digital marketing initiatives across the company’s product portfolio. It leads the development of demand plans, forecasting strategies, and digital marketing programs that support revenue growth, profitability, and operational planning. The role works closely with Sales, Marketing, Supply Chain, Procurement, and Manufacturing teams to align market demand with business capabilities while ensuring effective execution of marketing strategies and sales and operations planning activities.

KEY RESPONSIBILITIES 
You will: 

• Develop and implement consumer and digital marketing programs that drive brand awareness, customer engagement, and revenue growth.
• Lead demand planning and forecasting activities by developing monthly demand plans and supporting assumptions for sales and operations planning.
• Analyze market trends, sales performance, customer demand, and forecast drivers to improve planning accuracy and business decision-making.
• Develop demand forecasts for new products, product categories, and market expansion initiatives.
• Collaborate with Sales, Marketing, Logistics, Procurement, and Manufacturing teams to align demand forecasts with operational capabilities and inventory requirements.
• Support demand consensus reviews and Sales and Operations Planning (S&OP) processes through accurate reporting, analysis, and recommendations.
• Establish and maintain forecasting tools, reporting systems, and communication processes that improve visibility and collaboration.
• Monitor demand performance, identify forecasting variances, and recommend corrective actions to improve forecast accuracy and inventory management.
• Serve as the key coordination point between demand planning and supply planning teams to balance market requirements with operational resources.
• Assist in resolving issues related to inventory levels, order fulfillment, supply constraints, and service performance.
• Support the development of marketing strategies, customer service objectives, inventory targets, and demand management initiatives.
• Prepare management reports, forecasts, business analyses, and presentations to support strategic planning and performance reviews.
• Perform other duties and special projects as assigned by management.

QUALIFICATIONS & REQUIREMENTS: 

• You must have a bachelor’s degree in Industrial Engineering, Marketing, Business Administration, or a related field.
• You must have at least 3 years of experience in demand planning, forecasting, digital marketing, marketing analytics, or related commercial functions.
• You must have experience in pharmaceutical, food, cosmetics, industrial selling, or related industries.
• You must have strong demand planning, forecasting, and analytical capabilities.
• You must be highly proficient in Microsoft Excel and PowerPoint.
• You must have strong organizational skills and the ability to prioritize and manage multiple projects simultaneously.
• You must have excellent communication and interpersonal skills and the ability to collaborate effectively across functions.
• You must possess strong business acumen, problem-solving, decision-making, and project management skills.
• You must be self-motivated, proactive, and capable of working effectively in a fast-paced environment.
• You must have working knowledge of customer service principles, performance management, root cause analysis, and quality management concepts.
• You may have familiarity with GMP, ISO 9001, EHS standards, and Sales & Operations Planning (S&OP) processes.

Work Schedule: Regular shift

Work Setup: Onsite – Laguna