Senior Manager, Consumer Program

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  $129,600 - 153,900, bonus eligible and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY: 

The Senior Manager of Consumer Programs plays a pivotal role in leading AB's ongoing consumer surveys, being responsible for program management and evolution, agency management, championing data understanding, utilization, & integration. This high-visibility position requires expertise in survey research and data analysis, as well as strong leadership and collaboration skills to drive insights and support strategic decision-making across the organization.

JOB RESPONSIBILITIES

PROGRAM MANAGEMENT

• Lead, plan, and implement program evolutions, including questionnaire changes, innovative analysis, and integration with other data sources.

• Collaborate with the Tech team to lead and evolve reporting dashboards, ensuring alignment with business needs and objectives.

• Lead user enablement initiatives, including training on metrics and reporting dashboards, to ensure understanding and utilization across the organization.

• Serve as the liaison with global partners across consumer programs.

AGENCY MANAGEMENT 

• Direct priorities for a team of 8 from our research agency partner, ensuring alignment with strategic business objectives and timelines.

• Leading prioritization of annual budget related to consumer research, optimizing resources and investments to increase value.

• Collaborate with AB procurement on contract negotiations, ensuring favorable terms and conditions while maintaining strong vendor relationships.

PERFORMANCE UNDERSTANDING & REPORTING 

• Design & facilitate delivery of performance reports for members of the US C-Suite, Brand VPs, and Global Insights teams, providing actionable insights and recommendations based on survey data.

• Collaborate with cross-functional teams to build comprehensive narratives around brand performance, integrating survey data with other key metrics and insights.

• Lead strategic analysis of survey data, using deep expertise in survey research to advise the 3YP (Three-Year Plan) process and other critical initiatives.

• Advise the annual target setting process, using survey data to establish ambitious yet achievable goals for the organization.

JOB QUALIFICATIONS

• Bachelor’s degree preferred

• Strong analytical capabilities

• Advanced excel skills

• Advanced PowerPoint & presentation skills

• Understanding of database functions

• Strong interpersonal skills

WHY ANHEUSER-BUSCH:  

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!