Strategy Director

Job Description: 

Strategic Research & Insight Discovery 

• Conduct market, industry, and consumer research. 

• Perform competitive analysis, evaluate communication activities, track industry shifts, and set campaign benchmarks. 

• Analyze target audience behavior, consumer insights, and cultural nuances to inform and shape campaign strategies. 

Strategy Development & Campaign Narrative 

• Formulate strategic direction, communication channels, and cohesive campaign narratives tailored to client business goals and briefs. 

• Propose strategic recommendations for campaign concepts, platform ideas, messaging frameworks, and audience engagement approaches. 

• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations. 

Cross-Functional Collaboration & Proposal Management 

• Collaborate closely with Account and Creative teams to build strategic frameworks and unified communication directions. 

• Review, refine, and finalize pitch decks/proposals prior to major client presentations. 

• Adjust and optimize strategic directions based on internal feedback and client inputs throughout the pitch process. 

Client Engagement & Execution Alignment 

• Participate in client briefs, Work-In-Progress (WIP) meetings, internal brainstorms, and client presentations alongside the Account team. 

• Provide continuous strategic oversight across project phases to ensure strategic alignment and consistency across all deliverables. 

Qualifications & Experience 

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Appreciate for short-course or training new technology such as AI. 

• Experience: 10–15+ years of strategic planning experience in an Integrated/Creative Agency, ideally handling Tech or Consumer Electronics accounts. 

• Strong analytical mindset to translate market research and consumer insights into compelling campaign narratives and proposal decks. 

• High flexibility and strong openness to new thinking, modern approaches, and emerging channels. 

• Excellent storytelling, presentation, and English skills; confident in pitching to clients and bridging Creative and Account teams