VP of Regional Marketing - Cordish Gaming Shared Services

Min Compensation

USD $161,599.00/Yr.

Max Compensation

USD $222,895.00/Yr.

Overview

Why We Need Your Talents:

 

The Vice President of Regional Marketing plays a pivotal leadership role in shaping the loyalty, engagement, and long-term value of our most important guests. Your ability to build meaningful relationships, guide high performing regional marketing teams, and create compelling experiences for VIP players directly supports the growth and competitive strength of Live! Casino & Hotel. By combining strategic vision with hands-on leadership, you ensure that every guest encounter reflects our commitment to a clean, safe, fast, friendly, and fun environment. Through innovative programs, targeted outreach, and a deep understanding of player behavior, you help drive incremental revenue, enhance guest retention, and reinforce Live! as a premier gaming destination. We offer one of the most aggressive bonus programs in a sales position.

Responsibilities

Where You’ll Make an Impact:

• Assists with managing the budget for Regional Marketing.
• Provides tactical leadership for the Asian and Domestic host teams and reinforces an environment of continuous improvement.  Focuses on improving the host’s ability to acquire new players, reactivate dormant players, and grow the worth of existing players.
• Maximizes Player Development revenues through the optimization of Host customer lists.  Ensures that hosts are focused on the highest values customers that offer the Casino the greatest potential for long term incremental and sustainable revenue growth.   
• Develops programs, processes and events to attract and retain VIP players to choose Live! properties as their primary venue for gaming and entertainment.
• Develops and manages programs and processes with a return on investment and player attraction and retention that exceeds the competition of all Live! Properties.
• Develop and manage open communications and excellent working relationships with peer groups from all operational areas. Know and be known by peer group.
• Responsible for the booking of special entertainment events, shows, promotions, and parties for VIP players to assure a favorable entertainment and gaming experience.
• Assists in management of the department’s financial data.
• Review activities and promotional status with the Senior Vice President of Player Development.
• Develops and manages programs and processes for customer service and recognition of VIP players with emphasis on new and repeat VIP players.
• Monitor and adjust performance to local competition.
• Other duties as assigned.

 

Skills to Help You Succeed:

• Ability to analyze and interpret departmental needs and results.
• Ability to solve complex problems.
• Ability to perform assigned duties under frequent time pressures in an interruptive environment.
• Knowledge and experience with player tracking systems.
• Broad variety of tasks and deadlines requires an irregular work schedule.
• Knowledgeable of credit process and procedures.

Qualifications

Must Haves:

• A four (4)-year degree in a related field or equivalent work experience.
• Seven (7) to ten (10) years’ experience in gaming, relationship marketing, and marketing.
• Experience in a Director position or higher.
• Must have the ability to secure and maintain licensure as required by any applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.
• Must have an established book of business that is new to the company

 

Physical Requirements:

• 25% Walking
• 25% Standing
• 50% Sitting
• 50% Travel

What We Offer

Perks We Offer You:

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include:

o       Free Basic Life Insurance

o       Free Short Term & Long-Term Disability

o       Generous retirement savings options

o       Paid Time Off

o       Tuition Reimbursement

 

• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards & Recognition Programs
• Annual Merit Based Pay Increases
• Discretionary Performance Bonuses
• Discretionary Service Bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment Discounts

 

Life at Live!:

Individuals chosen to be part of the Live! Team can expect:

• To be part of an exciting experience unlike any other in the market.
• To be given the power and responsibility to put service and community first.
• To come together as a strong team, while valuing and celebrating our diversity.
• To be given the tools, resources, and opportunity to grow in their career.
• To work hard and have fun.
• Live is a 24 hour /7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
• The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
• Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
• You will work in an environment where smoking is allowed.