Small Business Card Acquisition - Consumer Product Strategy Manager II

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:
This job is responsible for leading a group of team leaders and employees who develop strategies and drive analytics to understand portfolio risk, increase profitability, and optimize operational performance. Key responsibilities include setting strategic priorities for the team, identifying trends, and leading efforts to maximize risk versus return for the business unit. Job expectations include using data and analytics to solve complex problems, coaching employees, and partnering across technology, product, and risk leadership to drive performance.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Responsibilities:

• Establishes department-wide strategies and oversees portfolio trend analysis, forecasting, and risk/control performance
• Leads innovation by identifying and championing large scale initiatives that improve the risk management, profitability, and control oversight of risks for the business unit
• Identifies business trends based on economic and portfolio conditions and communicates findings to senior management
• Coaches employees on best practices for structuring complex problems, performing analysis, and communicating the results and implications of their work
• Builds and maintains strategic relationships with peers and counterparts across product, technology, and business control functions
• Manages targeting strategy and campaign design for SB Card monthly campaigns that drive 300k+ account bookings annually
• Owns the targeting models end-to-end and ensures we are training as well as enhancing our models with the latest results, trends and policies to maximize campaign performance and optimize the use of marketing budget
• Champions the development of campaign strategies including offer & channel details and partner with all required stakeholders to execute the campaign (legal, compliance, UCRA, MDUG, channel partners, etc.)
• Serves as the primary owner for acquisition performance management, delivering actionable insights, executive reporting, and strategic recommendations to senior leadership. Monitors key business outcomes including account growth, response rates, approval rates, profitability, and campaign ROI to inform future investment and targeting decisions.
• Leads the tech projects related to offer capabilities like Gaming logic within application decisioning or Pre-qualification functionality for SB Card; this will include participation in PI planning, user testing, validation and roll-out activities

Required Qualifications

• Candidate must have experience & knowledge of acquisition basics of targeting and marketing, with a track record of optimizing campaign performance
• Understanding of typical marketing channels like direct mail, email, digital, finance center, etc.

• Proficient in SAS/SQL with hands on experience querying and analyzing large data sets
• Experience working with Quantitative Analytics to inform model and/or targeting tools

• Proven ability to solve complex problems through structured analytics
• Proficient in Microsoft Excel, including advanced formulas, pivot tables, scenario modeling, etc.
• Experience developing and executing business strategy & roadmap planning
• Ability to work across functional lines and organizational levels to drive results
• Innovative mindset with the ability to challenge the status quo
• Ability to proactively identify, analyze, and improve upon existing processes for optimization
• Ability to manage varied set of priorities, both planned and ad-hoc, and adapt within a dynamic and fast-paced environment. High level of multi-tasking
• Excellent verbal and written communication; Comfortable packaging and presenting complex information and insights in a clear and compelling manner to strategic partners and leaders
• Intellectually curious and proactivity identifies and leads research to support go-to-market strategies and tactics, including the optimization of marketing offers, channels, and pricing

Desired Qualifications

• Bachelor's degree in Business, Data Analytics, Computer Science, or a related field (Master's preferred)
• Experience leveraging analytics and reporting tools such as Tableau, Power BI or similar platforms.
• Experience in Python and modeling
• Experience in Credit Card or Lending Products
• Understanding of Profit & Loss (P&L) Basics
• Strategy Performance Management & Decision Strategy Governance (DSG)

Skills:

• Business Case Analysis
• Fraud Management
• Leadership Development
• Measurement Effectiveness
• Strategy Planning and Development
• Analytical Thinking
• Benchmarking
• Business Process Analysis
• Critical Thinking
• Influence
• Data Mining
• Issue Management
• Recruiting
• Relationship Building

Shift:

1st shift (United States of America)

Hours Per Week: 

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NY - New York - 1114 Avenue Of The Americas - Grace (NY1544)

Pay and benefits information

Pay range

$150,000.00 - $207,200.00 annualized salary, offers to be determined based on experience, education and skill set.

Discretionary incentive eligible

This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.