- Location
- BGR Sofia Hybrid, Bulgaria
- Workplace
- Hybrid
- Type
- Full-time
- Department
- IT
- Seniority
- Manager
- Experience
- 5+ years
- Source
- Workday
Description
The Marketing Operations & Digital Campaigns Manager is responsible for the operational execution of marketing programs for PROS Travel. PROS Travel operates in a concentrated global market -- marketing here is not about volume, it is about precision, timing, and depth. Every campaign touchpoint, email send, and paid impression is directed at known stakeholders within identified accounts, and this role is the infrastructure that makes that motion run reliably.
This role combines marketing operations, email marketing, ABM platform administration, and paid digital campaign execution. Working closely with Sales, Revenue Operations, Product Marketing, and the Web, this role ensures campaigns launch on time and all activity is accurately tracked and attributable to account engagement and pipeline. Based in Sofia, Bulgaria and reporting to the Senior Manager, ABM & Digital, this is a hands-on senior individual contributor role. The foundation is systems reliability and data integrity -- everything else is built on top of that.
Day in the Life of the Marketing Operations & Digital Campaigns Manager:
Serve as the primary administrator of the marketing technology stack, including marketing automation, Salesforce campaign management, ABM platform, and ad tech tools -- ensuring all systems are configured correctly, account targeting is current, and platform activity is aligned to active marketing initiatives.
Maintain Salesforce campaign hygiene and marketing attribution integrity, ensuring campaign records, contact associations, lead source data, and influenced pipeline reporting are accurate and trusted by Sales and Revenue Operations.
Implement and maintain campaign tracking frameworks including UTM structures, conversion tracking, email engagement metrics, and digital attribution methods to ensure all marketing activity is measurable across channels.
Maintain campaign governance and operational discipline across marketing systems, ensuring consistent naming conventions, accurate data capture, and reliable reporting standards in coordination with Revenue Operations.
Own the operational execution of campaigns from setup through launch, including audience segmentation, asset deployment, platform configuration, and launch coordination across marketing automation, CRM, email, and paid digital channels.
Plan, build, and execute email marketing programs including campaign emails, nurture streams, event communications, and customer lifecycle sequences with strong segmentation, suppression logic, and deliverability practices to reach the right airline stakeholders.
Manage audience segmentation and account-based contact targeting for campaigns, including buying group lists, account-matched audiences, and data hygiene to ensure programs reach the correct contacts within priority airline accounts.
Partner closely with the Web to connect paid campaigns, email journeys, landing pages, and lead capture forms into cohesive campaign experiences from first engagement through conversion.
Execute paid digital campaigns across LinkedIn Ads, Programmatic, and Google Ads, including account-matched audience targeting, campaign setup, budget pacing, performance monitoring, and optimization within defined monthly spend parameters.
Maintain marketing performance dashboards that provide clear visibility into campaign execution status, account engagement, and marketing's contribution to pipeline -- ensuring leadership and Sales have reliable, timely reporting.
Required Qualifications - About you:
5-7 years of experience in marketing operations or campaign management within a B2B technology organization, preferably in a vertical or account-focused marketing model.
Hands-on experience managing a marketing automation platform and executing targeted email programs -- including segmentation, nurture workflows, and deliverability management for named-account audiences, not high-volume batch sends.
Direct experience with Salesforce campaign management and attribution reporting in a CRM-integrated marketing environment.
Experience working with an ABM platform -- managing named account lists, intent signals, buying group targeting, and account-level engagement tracking (HubSpot, 6sense, Demandbase, or equivalent).
Practical experience executing paid digital campaigns on LinkedIn Ads and Google Ads with account-matched and contact-matched audience strategies.
Experience implementing campaign tracking frameworks including UTMs, form tracking, and attribution methods in an account-based environment.
Strong analytical skills with experience building marketing performance dashboards that report on account engagement and pipeline influence, not just lead volume.
Comfortable operating in a focused, relationship-driven market where precision and data quality matter more than throughput.
Highly Preferred:
HubSpot certification or hands-on HubSpot experience preferred.
Airline, travel technology, or enterprise B2B SaaS experience preferred.
AI Fluency & Growth Mindset- We welcome candidates who:
Understand core AI concepts and apply them ethically to enhance productivity, insights, and decision-making.
Craft effective prompts to optimize the quality and relevance of AI-generated outputs.
Explore and apply agentic AI systems, using or managing autonomous agents to streamline workflows and automate tasks.
Leverage AI tools to boost efficiency, creativity, and innovation in their daily work.
Stay curious and adaptable, continuously experimenting with AI-driven solutions to elevate team performance and customer impact.
Why Join PROS?
PROS culture and its extraordinary people are at the core of our success. We are passionate about what we do and relentless in delivering on our promises.
Our commitment to customer success inspires us to think smarter and dream bigger, empowering airlines to achieve more than they ever imagined through intelligent offer and revenue optimization.
At PROS, we foster a culture of care, where people feel supported to grow, innovate, and bring their best selves to work—every day. From flexible ways of working to continuous learning, we empower our teams to thrive both personally and professionally.
Join PROS, a dedicated travel technology company with nearly 40 years of proven airline expertise and a long runway for future growth, now powering the future of AI-driven airline retailing. If you want to be part of something exceptional, help us shape how airlines compete, innovate, and win.
PROS Core Values
We are Owners
We look for every opportunity to create a better PROS and a better experience for our customers – and we hold ourselves accountable.
We are Innovators
We think creatively to find new paths to success – for our people, our customers and our business.
We Care
We are centered on caring for the people, businesses, and communities we serve.