Social & Community Content Specialist

This is not a social media manager role. It's not a content writer role. It's a hybrid:

• Thinking - deciding what topics and angles are worth communicating
• Producing - creating video content and appearing on camera
• Engaging - actively participating in discussions across communities
• Supervising - reviewing and aligning all content before it goes out

You'll both create content yourself (especially video) and coordinate content created by others - including AI-generated drafts and team contributions. You own the outcome, not just your own output.

This role focuses exclusively on social media and community communication. It does not own PR, company-wide messaging strategy, or employee advocacy programs.

## Tasks

**YouTube (primary channel)** Own the channel's growth. Create long-form and short-form video. Appear on camera. Develop educational, use-case, and community-relevant formats. YouTube is a core growth channel - not a side project.

**Topic & idea generation** Identify industry trends, high-value topics, and recurring problems in the market. Monitor YouTube, Reddit, LinkedIn, Instagram, Telegram, and niche communities. You are responsible for _what_ we talk about not just how.

**Content repurposing & distribution** Adapt content into posts, threads, comments, and short-form formats. Repurpose video, internal knowledge, and discussions. Actively distribute across platforms and within community conversations. Visibility comes from distribution, not just publishing.

**Community engagement** Participate in discussions on Reddit, LinkedIn, Telegram, and other relevant communities. Answer questions, share insights, maintain conversations. Value-first, non-promotional. The goal is human presence and expert credibility - not brand broadcasting.

**Content quality & consistency** Review and refine all content before publishing - yours and others'. Maintain consistent tone of voice, platform-specific communication styles, and coherence across channels. You are the final owner of how we sound externally.

**AI-assisted workflow** Use AI tools to generate drafts, improve structure, and iterate quickly. Collaborate with internal team members and external specialists. Content is created by a mix of you + AI + contributors - your job is to make it good.

**What success looks like:**

**Short-term:** consistent publishing rhythm, improved content quality, visible presence in discussions

**Mid-term:** growing engagement, increased participation in industry conversations, stronger expert positioning

**Long-term:** increased visibility across social platforms, communities, and AI/search recommendations

## Requirements

**Who you are:**

• Idea-driven - you spot relevant topics before they're obvious and understand what makes content valuable to a specific audience
• Hands-on executor - comfortable creating video content, being on camera, and working at volume with iteration
• Platform-native - you understand how communication actually differs between LinkedIn, Reddit, YouTube, Instagram, and Telegram - not in theory, in practice
• Strong communicator - you adapt tone, structure, and depth to the audience and platform
• Organized - you manage multiple content streams without letting quality or consistency slip
• AI-enabled - you use AI to accelerate creation and improve quality, not as a crutch

**Requirements:**

• Experience in B2B SaaS - required
• Understanding of affiliate / performance marketing
• English C1/C2
• Proven ability to create, edit, and adapt content across audiences
• Comfortable with video creation and appearing on camera

**Nice to have:**

• YouTube content creation experience
• Active community participation (Reddit, Slack, Discord)
• Understanding of SEO / LLM / content visibility
• Experience with AI content tools

## Benefits

• Competitive compensation and stock option program
• Fully remote setup with flexible working hours
• 21 paid vacation days plus 10 personal paid holidays
• Paid sick leave and maternity/paternity leave
• A collaborative team culture built on ownership, clarity, and trust
• Opportunities for professional growth, experimentation, and real impact
• Team offsites and conference trips - we love connecting offline too

If you’re excited by the idea of being the person who spots high-value topics, creates and appears in video content, repurposes it across channels, and builds a strong expert presence in social media and communities, we’d love to hear from you.