- Location
- San Jose, CA
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Source
- RecruiterFlow
Description
Field & Partner Marketing Manager, West Region
Location: San Jose, CA
Department: Marketing
Company Overview Nile is on a mission to build the world's most secure networks and deliver them as-a-service, acting as a force multiplier for IT. Nile brings together principles of zero-trust, autonomous operations and the cloud to offer next-generation wired and wireless solution for branch and campus deployments worldwide.
Role Description As a Nile Field & Partner Marketing Manager, you will create compelling, comprehensive, integrated marketing campaigns and event experiences to achieve our demand generation objectives. You will collaborate and communicate with our key stakeholders in field sales, ABM/X, content, comms, brand, digital and our partners to build and execute plans for our key priorities. You will measure, analyze, and optimize content to ensure the most relevant messages and events are delivered to the right targets during their journey. If you are a strategic planner, a creative problem solver and enjoy working with cross-functional teams, we need you on our team. Experience in tech marketing, planning events, driving results for marketing qualified leads, influencing pipeline and being a great team player will find you success in the role.
Core Responsibilities
The ideal candidate will be located in the Bay area, CA.
Department: Marketing
Company Overview Nile is on a mission to build the world's most secure networks and deliver them as-a-service, acting as a force multiplier for IT. Nile brings together principles of zero-trust, autonomous operations and the cloud to offer next-generation wired and wireless solution for branch and campus deployments worldwide.
Role Description As a Nile Field & Partner Marketing Manager, you will create compelling, comprehensive, integrated marketing campaigns and event experiences to achieve our demand generation objectives. You will collaborate and communicate with our key stakeholders in field sales, ABM/X, content, comms, brand, digital and our partners to build and execute plans for our key priorities. You will measure, analyze, and optimize content to ensure the most relevant messages and events are delivered to the right targets during their journey. If you are a strategic planner, a creative problem solver and enjoy working with cross-functional teams, we need you on our team. Experience in tech marketing, planning events, driving results for marketing qualified leads, influencing pipeline and being a great team player will find you success in the role.
Core Responsibilities
- Collaborate with the cross-functional Nile team to create & execute field and partner marketing event plans and programs aligned to defined KPIs with the goals of optimizing program performance to ensure pipeline/lead targets are met.
- Partner on the development of designs, physical spaces, and unique content built for awareness and demand gen with approved vendors and team members
- Align marketing with sales to ensure marketing campaigns and events are synchronized with sales strategy, corporate goals, and priorities.
- Should be self-starter capable of organizing high-touch engagements for C-level executives as well as technology practitioners
- Identify measures of success and provide regular updates on performance metrics via SFDC dashboard reports and post-mortem analysis
- Work with field and channel sales to develop and execute regional marketing plans.
- Collaborate with Operations, SDRs and Sales on activity lead flow to ensure the sales channels are supporting marketing event/campaign leads proactively
- Maintain program budgets and quarterly partner MDF distribution with a creative ability to manage funds frugally for highest ROI
- Run data analysis from past industry vertical events and customer/regional events to determine future investment options
- Assist with the Nile company store and purchasing of promotional materials, in addition to event logistics/shipping of show materials
- Partner on the research, selection, negotiation and management of vendors and services supporting related marketing activities
- Collaborate with the wider marketing team to ensure consistency of corporate message throughout each specific event
- Secure speakers for events, overseeing the creation/completion of content material
- 8+ years working within the channel and field marketing field
- Preferred marketing experience within enterprise security, IT networking and/or cloud software categories.
- Experience crafting, building, and implementing B2B channel marketing campaigns.
- Experience in defining and executing virtual, offline / regional events and conferences
- Experience managing field marketing events and post-event outreach specifically in the US
- Proven experience in developing collaborative relationships with field sales
- Prior experience with marketing automation platforms (ex. HubSpot/Eloqua/Marketo), CRM tools (SFDC), and related digital marketing stack platforms (Drift/6 Sense)
- Planning and project management skills with strong organizational abilities
- Proficiency in data and analytics including budget management
- Experience crafting annual/bi-annual rolling field & partner marketing plans
- Experience in measuring and explaining campaign results and investment returns
- Open to 15-20% travel as part of marketing activities
- Strong project management, negotiation and decision-making skills
- Excellent communication skills, and in-person / virtual presentation skills
- 3+ days onsite at Nile's San Jose, CA office per business requirements. This is not a remote position
The ideal candidate will be located in the Bay area, CA.
Skills
HubSpotProject ManagementNegotiation
