Hospice Liaison

Description

The Hospice Community Liaison is expected to establish and maintain a professional relationship with physicians, case managers, discharge planners, social workers, other health care decision makers, appropriate special interest groups, senior organizations, nursing home professionals, and other community–based referral sources by providing on-going education regarding hospice benefits, services, and care.  The HCL meets organizational goals through the management of assigned book of business, professional relationships and knowledge of hospice benefits and services.  Must possess excellent communication skills, both written and verbal.

Essential Functions

• Helps build collaborative working relationships both internally and externally.

• Responsible for being a good steward of the company's financial resources by projecting a return on monies spent and managing to a marketing expense budget.

• Responsible for executing effective sales calls that identify and meet the needs of the referral community and clearly communicate the features and benefits of Willowbrook Hospice. These include pre and post call planning, establishing rapport, effective questioning skills, proposing solutions, handling objections and closing.

• Successfully executes a weekly, monthly, and quarterly strategy to increase market share through key account development including prospecting/diversification and call frequency/routing. Plans activity to maximize territory coverage of both existing and prospective accounts.

• Participates in collaborative strategic planning and problem solving as it relates to marketing growth strategies and community education

• Responsible for achievement of admission goals/expectations as established at hire or at review of annual agency budget goals.

• Completes specific assignments timely as requested by supervisor.

• Attends staff meetings to give an update regarding accounts, customer needs, and progress towards agency growth strategies.

• Coordinate in-services with community and medical-based groups to educate them on hospice services on an as needed basis

• Responsible for checking e-mail daily and responding to phone messages within 24 business hours.

• Responsible for all sales administration duties including, but not limited to, CRM compliance, expense reports, payroll time sheets, strategic territory planning, paperwork (POC) delivery or pick-up when needed.

Requirements

QUALIFICATIONS

• Must have independent means of transportation, possess a valid Driver's License, auto insurance and able to drive in the State of Georgia.

Skill Requirements

• Ability to professionally and effectively interact with a variety of individuals.

• Ability to be creative and generate ideas as they relate to marketing and community education.

• Effective and persuasive communication skills with a positive and outgoing attitude

• Strong time management and organizational skills. Proficiency in the use of Microsoft Office Suite (Word, Excel, Power Point, and Outlook).

• Hospice. Experience Preferred

• Ability to maximize cost effectiveness in the use of resources.

B. Professionalism

Providing a positive image of Willowbrook Hospice with the general public.