- Location
- Mexico · published · Argentina · Honduras · Nicaragua · Colombia · Chile
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workable
Description
We’re looking for an experienced Paid Social Media Buyer to support a performance-driven digital marketing team working with growth-stage brands across multiple industries. This role combines hands-on campaign management, creative testing, full-funnel strategy, and performance analysis.
You’ll manage paid social campaigns, collaborate with creative and strategy teams, and turn campaign data into actionable recommendations that support growth and scalability.
Duties / Task to perform
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
- Manage budgets, audiences, funnel segmentation, media plans, and testing strategies aligned with lead generation, sales, and signup goals.
- Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.
- Set up and validate conversion tracking, including pixels, CAPI, and platform events, and use attribution tools to evaluate campaign performance.
- Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
- Prepare performance reports and communicate insights, KPI results, and optimization recommendations to internal and external stakeholders.
- Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned, high-performing campaigns.
- Support Google Ads campaign setup, tracking, QA, and optimization when needed.
Benefits
Fully remote work environmentStable, long-term collaborationClear scope of responsibilities and structured workflowsTraining and onboarding supportOpportunity to work with international teamsExposure to modern tools and professional processesSupportive and collaborative work cultureOpportunity for skill development and career growth