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Marketing Lead (m/w/d)

Beam AI

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Location
Berlin, Berlin, Germany · published
Workplace
Onsite
Type
Full-time
Department
Marketing
Seniority
Lead
Source
Workable

Description

Beam AI builds self-learning AI agents and an organisational operating system where intelligence grows through autonomous discovery. We help enterprises, from fast-moving startups to Fortune 500s, evolve from AI-curious to AI-native with automation that delivers results today and learns to improve itself over time. Join us in shaping a future where AI continuously discovers, adapts, and makes work more meaningful. To learn more, visit https://beam.ai/. 

About the Role

We’re looking for a Marketing Lead to join our Berlin office and own the Company’s global marketing engine. This role is about two things at once: winning new customers, and making our existing customers feel genuinely valued, engaged and excited to grow with Beam.

You’ll own everything that turns a customer relationship into a lasting partnership—from thoughtful, personal touchpoints to customer events, roundtables and co-marketing with the companies we work with. At the same time, you’ll turn those relationships into stories, references and momentum that bring new customers through the door.

You’ll work closely with our founders, sales, solutions and customer success teams.

Responsibilities

  • Build and run Beam’s marketing programme: engagement, advocacy, references, case studies and customer stories
  • Plan and execute events that matter: executive roundtables, customer gatherings, joint events with customers and partners, and Beam’s presence at selected industry events
  • Impact prospect/customer touchpoints across the lifecycle, from onboarding and milestone moments to recurring engagement initiatives, so every customer feels personally looked after
  • Turn customer wins into marketing assets: case studies, testimonials, video stories, LinkedIn content and sales collateral
  • Run field and account-based marketing campaigns with sales to generate pipeline with new target accounts
  • Design and run signal-based outbound campaigns: decide which signals matter and what message and offer fit each one, then work with our GTM engineers to implement, and sales to action them in market
  • Work hand in hand with our GTM engineering team, who builds and runs the systems behind these campaigns.
  • Set up co-marketing initiatives with customers and partners (joint webinars, PR, speaking slots, content)
  • Track what works: measure engagement, pipeline influenced, expansion revenue and event ROI, and double down on the winners
  • Use the AI tools and agents we run across Beam to move faster, from personalisation at scale to content production and event operations

Benefits

AI-native thinking — Every teammate thinks in agentic workflows, uses AI tools daily, and looks for leverage through automation. AI isn't just what we build, it's how we operate.Customer obsession — We build with urgency and empathy, speak to customers early and often, and measure success through their outcomes.Speed as a habit — We ship fast, learn faster, and prioritise unblocking over perfection. We favour small experiments with tight feedback loops.Leverage-focused execution — We hire high-impact players, invest in the 20% that drives 80% of results, and value candid feedback.Highly aligned, loosely coupled — We align on outcomes, not tasks. You'll work independently, but never in isolation.Data-driven, human-guided — We seek clarity over comfort, speak up early, and use feedback to grow together.