Your mission

CALM has launched an ambitious fundraising growth strategy, and we are looking for a Supporter Engagement Manager to help drive our next chapter of growth.

• You’ll join a growing team, fresh off its biggest fundraising year to date.
• You’ll deliver ambitious supporter acquisition campaigns while continually testing and optimizing digital fundraising propositions.   
• You’ll use audience insights to build supporter journeys, that drive retention and deliver a fantastic supporter experience, turning brand awareness into long term support at scale.

We’re looking for someone with a mix of digital campaign delivery, data literacy, and hands on proposition development. Joining a newly formed team, you’ll start from a small portfolio of acquisition campaigns and help shape the future of giving at CALM. 


Responsibilities

• Work closely with teams across CALM to deliver digital and multi-channel acquisition campaigns at scale, testing new ideas and optimising performance using insight
• Own the continuous improvement of acquisition products and propositions, identifying new opportunities, testing innovative approaches, analysing performance and adapting products to reflect changing audience behaviours and digital trends.
• Manage and deliver against budgets, reporting on OKR’s, performance and reforecasting accordingly.
• Collaborate with teams to develop and maintain systems that support automated, multi-channel communications, that ensure mass audiences receive highly personalised, relevant, and meaningful touchpoints.
• Collaborate with external partners and internal teams, to share insights and align campaign objectives with wider fundraising efforts.
• Create and maintain new resources, materials and documentation to optimise supporter recruitment and experience.
• Maintain awareness of industry trends and best practice, with a view to use these to increase CALM’s income.
• Represent CALM externally as required, including attending CALM events to help provide a great experience for all attendees.

Your profile

Essential Competencies

• Proven experience planning, delivering, and managing multi channel supporter acquisition campaigns, with a focus on digital channels.
• Experience of managing external agencies to deliver campaigns that achieve against OKR’s.
• Experience of using CRM systems (preferably Salesforce)  to segment data and build automated, personalised supporter journeys.
• Practical expertise with automated marketing tools, such as Mailchimp, Dotdigital, HubSpot, or preferably Salesforce Marketing Cloud.
• Experience developing and testing new fundraising products, propositions, or giving mechanics, using a structured test and learn approach.
• Ability to track, analyse, and interpret performance metrics (such as CPA, conversion rates, and LTV) to optimise campaigns.
• Experience tracking campaign budgets, monitoring spend, reporting against set OKRs, and reforecasting performance.
• Excellent relationship building skills with proven ability to manage external suppliers or agencies and collaborate cross functionally.

Desirable Competencies

• Experience setting up, delivering, and managing Facebook fundraising challenges or peer to peer social campaigns.
• Experience of regular giving recruitment and stewardship.
• Familiarity with fundraising tools and integrations such as JustGiving and GivePanel.

Why us?

Reports to: Supporter Engagement Lead
Contract: Full time, permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £35,000 - £41,000 per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.

A work environment that values creativity, personal growth and collaboration.

Applications will close on Sunday 22nd November.

Right to work in the UK

To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).