KEY RESPONSIBILITIES

01  Revenue Strategy & Target Achievement

• Execute the APAC sales strategy across Direct and Channel Sales for the full Sarder portfolio.
• Deliver the annual $3M revenue target, supported by clear monthly and quarterly operating plans.
• Build market, account, territory and segment strategies that consistently deliver against revenue commitments.
• Drive enterprise sales, strategic accounts, pipeline creation, deal progression and closure.

02  Sales Operations & Operational Rigour

• Establish and maintain clear sales metrics, KPIs and KRIs across the sales organisation, and keep them on track.
• Create an operating cadence around pipeline, forecast, conversion, productivity, target achievement and key risk indicators.
• Ensure end-to-end CRM hygiene, accurate opportunity management, forecasting and sales process adherence.
• Identify process gaps and implement corrective actions to improve sales productivity and predictability.

03  Team Leadership, Coaching & Sales Enablement

• Lead, coach and develop sales representatives across brands and markets.
• Lead from the front, actively supporting teams on strategic deals, account planning, negotiations and execution.
• Build product, market and sales capability across the portfolio brands.
• Equip managers to manage performance, remove blockers and align people, process and revenue outcomes.
• Establish a culture of accountability, performance and continuous improvement.

04  Enterprise & Direct Sales Leadership

• Manage enterprise and strategic direct sales opportunities across APAC.
• Build and maintain senior-level relationships with enterprise customers and decision-makers.
• Lead complex sales cycles, commercial negotiations, proposals and closures.
• Ensure disciplined movement from prospecting through qualification, opportunity management, closure and handover.

05  Channel & Partner Sales Leadership

• Execute the APAC channel sales plan and drive partner revenue contribution.
• Develop, manage and scale distributors, resellers, strategic partners and other channel relationships.
• Set partner performance expectations, with clear pipeline visibility, enablement and revenue accountability.
• Balance direct and channel motions based on market opportunity and commercial outcomes.

06  Marketing & Cross-Functional Alignment

• Partner closely with Marketing to optimise the full funnel, from top-of-funnel demand generation through qualified pipeline, meetings, opportunities and revenue.
• Translate sales feedback into actionable marketing priorities, campaigns and market programmes.
• Collaborate with RevOps, Product, Customer Success, Finance, HR and other functions to remove execution bottlenecks and improve revenue outcomes.
• Keep people, process and revenue priorities aligned across functions.

07  Technology, Automation & Revenue Governance

• Ensure the sales technology stack is fully utilised across teams and brands.
• Identify opportunities for workflow automation, process redesign and technology-led productivity improvement.
• Drive adoption of CRM, reporting, sales enablement and automation tools across the organisation.
• Maintain sales governance, execution quality, performance visibility and revenue outcomes.

REQUIRED QUALIFICATIONS

• 8–12 years of overall sales experience, with international market experience and demonstrated APAC exposure.
• Proven enterprise sales leadership experience (mandatory), with a strong B2B background.
• Demonstrated experience delivering multi-million-dollar revenue targets.
• Experience managing monthly, quarterly and annual sales targets and operating cadences.
• Experience managing and coaching a B2B sales team; experience managing 5+ direct reports is preferred.
• Strong experience in sales strategy, pipeline management, forecasting, CRM discipline and sales operations.
• Excellent communication, presentation, negotiation and stakeholder-management skills.
• Demonstrated ability to lead teams hands-on, coach managers and drive accountability.
• Ability to work effectively across functions in a high-growth, high-accountability environment.
• Based in Bangalore and comfortable working from the office.

PREFERRED / ADDITIONAL QUALIFICATIONS

• Experience in technology, SaaS, AI, EdTech, certification, training or professional services.
• Channel, distributor or partner-sales experience.
• Experience managing multi-brand or multi-product sales portfolios.
• Experience scaling sales across multiple APAC markets.
• Familiarity with CRM, sales automation and revenue technology stacks such as HubSpot or Salesforce.
• MBA or equivalent advanced qualification (preferred, not mandatory).