Field Based Marketing Associate (FBMA) Specialist, Marketing Oncology

Job Description

BRIEF DESCRIPTION OF POSITION

Field Based Marketing Executive main responsible are to make PLAN, EXECUTE and MONITORING all activity of:

• Stakeholders and Customer Management
• Brand Planning and Marketing Program
• Promotion Materials

To ensure company can achieve their goals as plan effectively and efficiently with maximizing marketing functions

ROLES & RESPONSIBILITIES

A field-based marketing associate for oncology products typically plays a critical role in enhancing brand visibility and facilitating communication between the company and healthcare providers or stakeholders.

Item Details

 

Stakeholder Engagement:

 

• Build and maintain relationships with key stakeholders, including healthcare professionals, hospital administrators, and decision-makers.
• Identify and understand the needs and expectations of different stakeholders to tailor communication strategies effectively.

 

Customer Management:

 

• Develop deep understanding of the oncology landscape and the specific needs of healthcare professionals.
• Provide information and updates about Oncology Product to healthcare providers, ensuring they are well-informed about the product’s benefits, usage, and clinical data.
• Collect feedback from healthcare providers to help inform marketing strategies and product development.

 

Sales and Field Support:

 

• Support field sales teams by providing them with the latest marketing materials and insights about market needs.
• Organize a local medical education events, seminars, and presentations to educate stakeholders and enhance product visibility.

 

Market Analysis:

 

• Monitor trends and developments in the oncology market to identify opportunities and threats for the product.
• Gather competitive intelligence to understand competitors’ positioning and strategies in the therapeutic area.

 

Collaboration:

 

• Work closely with cross-functional teams, including sales, medical, and broader marketing teams, to develop and implement effective marketing strategies.
• Coordinate with internal teams to ensure the alignment of field activities with overall marketing objectives.

 

Compliance:

 

• Ensure that all marketing activities comply with regulatory requirements and internal policies related to ethical marketing of pharmaceutical products.

 

Reporting:

 

• Provide regular updates and reports to management on field activities, stakeholder feedback, and market trends to inform strategic planning.

 

 

Brand Planning and Marketing Program

 

·     Contributes on developing oncology brand planning

·     Works with other CFTs to ensure success of execution of marketing program.

 

Promotional Materials

 

·     Developing omnichannel engagement materials

·     Conduct training to the Sales Team to ensure key messages are deliver correctly to the HCPs.

Additional location(s) Compensation Information:

Required Skills:

Advertising Campaign Development, Advertising Campaign Development, Brand Awareness, Communication Strategy Development, Competitive Intelligence (CI), Customer Management, Developing Pricing Strategies, Digital Marketing, Direct Marketing, Financial Awareness, Health Care, Health Care Systems, Market Development, Marketing, Marketing Materials, Marketing Operations, Marketing Plan Execution, Marketing Programs, Marketing Strategies, Market Research, Medical Literature Review, Omnichannel Marketing, Oncology, Oncology Marketing, Oncology Research {+ 9 more}

Preferred Skills:

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Not Applicable

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

11/20/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.