Website Specialist

Performs complex mid-level website work. This role involves creating and optimizing website pages, ensuring alignment with the City guidelines and staying up to date with trends in web design, accessibility and usability. Maintaining the day-to-day operation and administration of websites for internal and external communications. This is an essential position that requires flexibility in scheduling and may be responsible for working weekends, morning, evening, and holidays. Works under general supervisor, with moderate latitude for the use of initiative and independent judgment.

• • The work schedule is Monday through Friday. May be needed to work other than the regular daytime schedule such as on call, or emergency response situations (i.e., early-mornings, afternoons, evenings, and late-nights, weekends).
  • Maintains the City’s external website, including creating and maintaining web pages.
  • Coordinates content with internal departments to support their respective missions, ensuring consistency in voice and cultivating an engaged digital community. This includes advising departments, programs and campaigns for website strategy, content and organization.
  • Creates and updates pages and content, in coordination with other communications professionals and web contacts for department.
  • Creates engaging and sharable content across all content management system (CMS) channels, including social media, websites and mobile apps.
  • Works with the Communications and Community Engagement team to develop effective storytelling.
  • Ensures website design and content meet style guide, user-experience, and graphics standards.
  • Creates and adheres to regular review of website content to ensure accuracy and consistency with the City’s branding and ensuring user experience This includes checking for broken links, outdated information, and incorrect style/template, developing a schedule for retiring pages no longer in use, and other troubleshooting.
  • Tests and reviews website accessibility, compliance and functionality.
  • Analyzes data and develops testing plans to continuously improve campaign and website performance.
  • Designs and conducts regular training sessions for users, including on our templates, our website, our style, user experience, plain writing, website best practices, etc.
  • Maintains a list of website contacts for department/programs.
  • Assists with responding to resident and business inquiries. 
  • Performs other related duties as assigned.

   

  Required Education and Experience

  • High School diploma or its equivalent.
  • Minimum of six years of full-time work experience in managing websites or a closely related work experience managing, editing, and developing website content. 

  OR:

  • Associates degree or equivalent from an accredited college or university in a related field.
  • Minimum of four years of full-time work experience in managing websites or a closely related work experience managing, editing, and developing website content. 

  OR:

  • A Bachelors degree in communications, public relations, journalism, or public administration and a minimum of two years of experience managing, editing, and developing website content. 

   

  Required Certificates and Licenses

  • Valid Class "C" Driver's License from any U.S. State. Must be able to obtain a Texas license within 90 days of hire.

  Preferred Qualifications

  • Experience in creating website pages.
  • Experience designing website pages.
  • Experience using CivicPlus websites.
  • Experience in developing solutions for webpage design and content. 
  • Experience using Adobe Creative Cloud.
  • Experience training users to use software or a website.
  • Experience working for a government entity such as a City, County, or a State agency. 

   

• • Knowledge of CivicPlus.
  • Knowledge of the limitations and capabilities of computer systems, techniques used in the design of web applications, and programming languages.
  • Knowledge of current and emerging web publishing standards and best practices related to accessibility, usability and writing for the web.
  • Knowledge of user-centered design process, specifically related to accessibility and web standards.
  • Skill in design, illustrations, infographics and data visualizations.
  • Skill in CSS, HTML, JavaScript, and prototyping and wireframe creation tools.
  • Ability to work with Adobe programs.
  • Ability to design web pages; to handle multiple projects; to schedule, test, and install web pages.
  • Ability to communicate effectively both verbally and in writing.
  • Ability to follow detailed verbal and written instructions.
  • Skill in handling multiple tasks and prioritizing.
  • Skill in using computers and related software applications.
  • Ability to develop and maintain effective working relationships with City employees, the public, elected officials, and boards and commissions. 
  • Ability to work hours other than the regular daytime schedule such as on call, or emergency response situations (i.e., early-morning, afternoons, evenings, and late-nights shifts, weekends).

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands to handle and feel items, reach with hands and arms, climb or balance, stoop, kneel, talk, and hear. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. Must be able to lift or move 10 lbs. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be considered to enable individuals with disabilities to perform the essential functions.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job.  They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified in this position.