Marketing Automation and Operations Specialist

 About Penbrothers 

Penbrothers is an HR & remote talent management partner and one of the fastest-growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

 

About the Client

Our client is a pioneer in transforming software solutions for commercial contractors. Their mission is to streamline operations and empower businesses to thrive. They’re on the search for a talented Technical Support Specialist (Tier 2) to join their innovative team. If you're passionate about delivering top-notch customer service, thrive in a dynamic environment, and bring expertise in escalation processes and ticketing systems, they want you on board.

 

About the Role

As a Marketing HubSpot Automation Specialist, you will handle the day-to-day operations and configuration within our marketing automation ecosystem. You will play a key role in setting up and launching integrated marketing campaigns in a fast-paced, rapidly growing startup environment. This role requires executing core marketing operations tasks while collaborating across dynamic teams such as Demand Generation, Events, and Revenue Operations (RevOps).

 

What You'll Do

• Platform Support (HubSpot & Salesforce): Hands-on administration of core workflows, lists, forms, landing pages, and email programs. This includes performing QA on audience segmentation, managing CRM routing, and troubleshooting platform issues. 
• Campaign Execution: Building, testing, and launching marketing campaigns. Sourcing and importing data for campaign setups, supporting email sends, managing nurture programs, and conducting post-launch validation. 
• Systems & Workflow Support: Assisting with light systems administration and coordination across the broader marketing stack. Responsibilities include supporting testing for integrations and managing process changes to ensure technical workflows run smoothly. 
• Strategic Execution Support: Providing critical execution support for high-priority marketing initiatives. The candidate will actively contribute recommendations for improving system scalability, workflow efficiency, and cross-functional alignment across Demand Gen, Events, and Sales RevOps teams. 
• Reporting & Analytics: Preparing recurring and ad-hoc reporting for campaign performance and funnel activity, as well as validating data accuracy across tracking and source attribution. 

What You Bring

• HubSpot Experience (Mandatory): At least 2 years of hands-on, non-negotiable experience configuring workflows, forms, and landing pages.
• Salesforce Experience (Nice to Have): Helpful for managing the integration and sales alignment side, but the client is willing to train the right candidate if their Salesforce background is light.
• Strong communication, collaboration, and interpersonal skills to work effectively alongside team members.
• Highly organized with the ability to self-start and manage multiple overlapping tasks independently.
• Adaptable and comfortable working in a fast-paced, feedback-driven creative environment. 
• Strong communication, collaboration, and interpersonal skills to work effectively alongside team members.
• Highly organized with the ability to self-start and manage multiple overlapping tasks independently.
• Adaptable and comfortable working in a fast-paced, feedback-driven creative environment.  

Our Hiring Process

We utilize AI tools to enhance hiring efficiency and ensure a fair evaluation. Consequently, candidates will engage with an AI Interviewer, supervised by Human Talent Acquisition Experts who will support your entire application journey.

Our AI Expectations: While we encourage you to use AI for CV refinement and research, we require that all interviews and assessments be completed through your own authentic effort. The use of real-time AI assistance during interviews or to complete skills tests is strictly prohibited to ensure a fair and genuine evaluation of your capabilities.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies. 

·   Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. 

·   Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

·   Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. 

·   Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.