Content Marketing Specialist - Spanish Market

At Factorial, content is not a support function, it's a growth engine

🚀. We're looking for a

Content Specialist to join our Spain marketing team

and help us turn every piece of content into a real business opportunity. If you're the kind of person who thinks editorially, measures impact in pipeline, and is always looking for a better way to do things, keep reading.

Your Mission & Responsibilities:

At Factorial's content team for the Spanish market, every piece we publish has a clear purpose: showcase Factorial's value, build trust with our ICP, and open real business opportunities. As part of the team, these are the projects you'll be involved in:

📄

Downloadable content:

Ebooks, whitepapers and guides aimed at our ICP in Spain. Pieces that educate, build trust and start commercial conversations.

🌐

Web & Landings:

Product pages, blog, download pages and paid landings. Content that doesn't just inform, it converts.

🔍

SEO, AEO & GEO:

We work on Factorial's organic visibility in Spain end-to-end, from traditional SEO to optimization for generative engines like ChatGPT, Perplexity or AI Overview. Search is changing fast, and you'll be at the forefront of that shift.

🎥

Video content:

YouTube, Instagram, paid and AI-oriented positioning videos. Different formats, one goal: making sure Factorial shows up wherever our customers are looking.

🤝

Team support:

Webinars, roundtables, talks and events. The content team ensures that everything Factorial communicates in Spain is consistent and editorially sharp.

What We Are Looking For:

We're looking for someone with a business mindset and editorial sensibility, someone who won't settle for doing things the way they've always been done, and who sees content as a real growth lever, not an end in itself.

📈

Business mindset:

You understand that content exists to generate pipeline. You measure success in business opportunities, not just visits or impressions.

✍️

Excellent writer in Spanish:

You have your own editorial voice, you know how to form and defend an opinion, and you help Factorial's content stand out in an increasingly saturated market.

🔎

SEO experience and knowledge of AEO/GEO:

You have a proven track record in organic positioning and a genuine curiosity for how generative search engines are evolving.

🔄

Versatile and non-conformist:

You adapt to different formats and projects without losing focus. You're constantly looking to improve processes, not just execute them.

📊

Analytical mindset:

You read data and use it to iterate. Tools like Search Console, Google Analytics, Semrush or similar are part of your day-to-day.

🤝

Autonomous and collaborative:

You can take projects from start to finish independently, while working effectively with teams like Design, Paid or Sales.

Why you'll love this role

You'll be part of a team where content has a direct and measurable impact on the business. You'll have real autonomy to propose, experiment and scale what works, sitting at the intersection of editorial creativity, technical SEO and the new era of AI-driven search. A role with real career potential, in a fast-growing company where ideas get tested in weeks, not quarters.

Perks of being part of our team

We care about people and we also offer a lot of benefits for employees:

High growth, multicultural and friendly environment 🤝🏽

Language classes with Yolk Academy 👩🏽‍🏫

Breakfast in the office and organic fruit 🍏

Nora discounts 🍱

Pet Friendly 🐶

About Us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, it serves thousands of customers in over 60 countries all over the world and across industries, and has built a super diverse and multicultural team of over +1000 people in Barcelona, Brazil, Mexico, and other offices. 🌎

Our Values

We own it:

We take responsibility for every project. We make decisions, not excuses.

We learn and teach:

We're dedicated to learning something new every day and, above all, share it.

We partner:

Every decision is a team decision. We trust each other.

We grow fast:

We act fast. We think that the worst mistake is not learning from them.