PAN - Senior DTC Creative Strategist

Job Title: Senior DTC Creative Strategist

Contractor Fee: $4,500–$5,500/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role:
We are seeking a Senior DTC Creative Strategist for a fast-growing 8-figure eCommerce consumer brand to own performance creative strategy end-to-end and turn customer insights, Meta data, and market research into native, high-converting direct-response concepts that can scale.

Key Responsibilities:

• Own Meta creative strategy across native, organic, UGC-style direct-response ads, including new personas, hooks, angles, offers, scripts, briefs, and concepts.

• Use customer research, reviews, surveys, competitor insights, comments, and campaign data to identify overlooked opportunities and inform the next round of creative.

• Build and manage a high-volume testing roadmap across new concepts, iterations, formats, messaging, and winning-ad variations.

• Analyze CTR, hook rate, hold rate, CPA, CVR, ROAS, spend, and other Meta performance signals to understand why creative wins or loses and determine what to test next.

• Write polished direct-response copy and guide UGC creators, designers, editors, media buyers, and external partners through briefing, production, revisions, and final approval.

• Review creative closely for messaging, logic, execution quality, and attention to detail while maintaining strong production standards.

• Stay current on DTC trends, competitor creative, customer behavior, and emerging formats, and use Claude and other AI tools to improve research, ideation, scripting, analysis, and workflow efficiency.

• Improve creative systems, reporting, templates, testing processes, and production workflows as the brand scales.

Software/Platforms/Tools:

• Meta Ads Manager / Meta Ads Library

• Claude / ChatGPT / Gemini or similar AI tools

• Motion, Foreplay, Atria, or similar creative analytics tools

• Figma or Canva

• Shopify

• Google Analytics

• Google Sheets / Microsoft Excel

• Project management and communication tools

Qualifications:

• 2+ years of directly relevant experience with US, Canadian, UK, or Australian DTC eCommerce brands in creative strategy, direct-response copywriting, or performance marketing, including at least 1 year of recent in-house DTC/eCommerce experience.

• Proven experience developing native, UGC-style, organic-feeling Meta ads and translating customer insights into hooks, personas, scripts, offers, briefs, and testing hypotheses.

• Demonstrated experience supporting or owning creative associated with approximately $500K–$1M+ in total paid-social spend, with portfolio or case studies showing measurable impact on spend, CPA, ROAS, CVR, CTR, or related metrics.

• Strong direct-response copywriting skills with excellent written English, clean grammar, strong messaging logic, and high attention to detail.

• Strong Meta Ads Manager knowledge with the ability to connect creative performance data directly to the next creative decision.

• Advanced proficiency with Claude and other AI tools, with a proactive approach to improving creative quality, research depth, and workflow efficiency.

• Comfortable working directly with founders, senior leaders, media buyers, creators, designers, and editors while owning creative quality and execution.

Preferred Background:

• Experience working for a scaled DTC brand generating approximately $20M+ in annual revenue and/or within a high-volume Meta environment with hundreds of active ads or creative variations.

• Experience uncovering new personas, use cases, customer insights, or messaging opportunities that led to measurable growth.

• Experience scaling winning concepts through multiple iterations while maintaining performance.

• Experience building or improving creative testing systems, reporting frameworks, and production processes.

Shift Schedule:

• Monday to Friday with regular overlap during US business hours for creative reviews, campaign planning, meetings, and team collaboration.

• Exact working hours and required overlap will be agreed upon directly between the contractor and client.