Hospital Account Executive

Role Title: Hospital Sales Executive

Location: Karnataka (Location Flexibility required)

Reporting to: Zonal Hospital Sales Manager

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that strive to improve the lives of our consumers and the communities around us every day. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!

Job Purpose: 

Hospitals are the first point of care for patients in top tier markets because of the need for quality healthcare and assured health services. To harness the opportunity that lies within hospitals, a dedicated Key account management team with customized Marketing interventions. The purpose of this role would therefore be to: 

• Scan the hospital environment for new business opportunities for hospital consumed HUL brands 

• Identify opportunities in different type of hospitals by evaluating risks, formulating action plans, implementing key strategies & monitoring effective deployment to enhance HUL’s productivity in hospitals. 

• To support Regional Hospital Sales Manager in rolling out key marketing interventions targeted at HCPs and other key stakeholders in the Hospital environment 

• Establish the distribution structure in the covered geography in coordination with Regional Hospital Sales Manager aligned to the business needs of the segment 

Key Responsibilities: 

Implement strategy for new (and existing) market and business opportunities: 

• Executive marketing programs with clearly defined outcomes – i.e. new products introduction, increased penetration, and conversions 

• Develop and maintain contact with key opinion leaders / other stakeholders in Institutions through direct contact programs. Conduct external educational and awareness programs to build sustainable, long-term customer loyalty and equity for HUL 

• Generate, maintain and utilize customer database for promotional use. 

• Coordinate with Hospitals and distributors to generate and execute the orders on time and for settlement of claims. 

• Constantly identify new business opportunities in Hospitals and accounts with better realization and revenue scope 

Monitor and report: 

• Adhere to commercial/ compliance guidelines and reporting guidelines as prescribed by the company. 

• Track competitor activity and the industry environment for developing trends and practices 

• Track customer feedback on product quality and escalate concerns to appropriate authorities 

Liaison:  

• Liaise internally with cross functional sales team and externally (with opinion makers) to obtain the required resources and ensure their utilization to achieve organizational goals. 

Liaise with purchase department, pharmacy, & administrators in Hospitals to obtain a favourable consideration for HUL products.