Senior Manager, Digital Marketing

Description

Job Summary: 

As a member of the brand team, the Senior Manager of Digital Marketing will apply a customer-centric approach to develop and execute innovative, effective, and efficient solutions that account for the brand adoption continuum, customer preferences, segmentation, and evolving market dynamics. This role will use HCP and patient customer journeys to support integrated go-to-market campaigns and channel strategies that shape the customer experience and advance business goals. The individual will collaborate closely with a matrix team – including HCP and patient marketing, sales, business analytics, and IT – to ensure commercial efforts are coordinated, insight-driven, and customer-centric. This individual will report to the Director of Digital Marketing.

Essential Job Functions:

• Serve as the day-to-day digital marketing subject matter expert (SME), partnering with key stakeholders to support seamless execution of brand strategy through initiatives targeting HCPs, patients, and care partners in support of VALTOCO.
• Coordinate with HCP and patient marketers, business analytics, IT, and other key stakeholders to incorporate customer behaviors, channel insights, engagement patterns, and segmentation into customer interactions and tactical recommendations.
• Partner with cross-functional teams, including the Medical, Legal, and Regulatory review team, to translate brand strategy and core claims into personalized, integrated, and sequenced campaigns supported by channel delivery plans that meet customer needs.
• Evaluate and manage third-party media partners, support ongoing campaign optimization, and apply relevant industry best practices in digital strategy and execution.
• Work with stakeholders to define KPIs, monitor performance of digital programs and coordinated tactics, and translate results into recommendations for continuous learning and optimization.
• Partner with operations and IT colleagues to improve the systems, processes, and workflows used to deliver digital campaigns.

Competency (Knowledge, Skills, and Abilities): 

• Demonstrated expertise developing and executing integrated pharmaceutical digital marketing programs across HCP and patient channels, including websites, paid media, search, email, social media, CRM, and point-of-care platforms.
• Strong working knowledge of pharmaceutical digital marketing requirements and industry standards, including FDA promotional regulations, privacy considerations, adverse event reporting, and MLR review processes.
• Ability to define channel-specific KPIs, interpret digital performance and customer engagement data, and translate insights into compliant optimization recommendations across the customer journey.
• Excellent written and verbal communication skills.
• Excellent project management and organizational skills.
• Ability to work independently in a fast-paced environment.
• Ability to communicate scientific and clinical information clearly and credibly.
• Strong leadership and organizational skills, with demonstrated ability to lead cross-functional workstreams and agency partners.
• Experience with process management, including budget and Medical, Legal, Regulatory (MLR) review process.
• Ability to engage and influence multiple stakeholders to achieve the objective, often without direct authority.
• Understand the legal and compliance environment and drive collaboration with the Legal and Compliance team

Personal Performance Factors:

• Demonstrates strong work ethic.
• Shows initiative and holds themselves accountable.
• Lives and advances the Neurelis culture and values. 
• Always operates with a high degree of integrity and tact. 
• Demonstrates sound judgment and decision-making ability. 

Management Responsibilities and Skills:

• No direct reports.  

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Spends approximately 90% of work time sitting and meeting with others or working at a desk and/or computer. Spends approximately 10% of work time standing or walking within the work area or at meetings and bends, twists, stoops and reaches. Ability to communicate verbally and in writing. Occasionally lifts and/or moves up to 10 pounds. Working conditions are normal for an office environment. The noise level is usually moderate. 

Travel Requirements:

• Ability to travel 10%.
• Overnight travel required? Yes

Minimum Requirements:

• Bachelor's Degree (BA/BS) in a related field such as marketing or life sciences.
• 10-12 years of digital marketing experience in the pharmaceutical industry.
• Strong strategic and analytical skills that can be leveraged in all stages of digital planning, execution and optimization.
• Digital expertise and experience evaluating and implementing evolving technologies.

Preferred Education and Experience:

• Digital marketing experience in Epilepsy or Neuroscience preferred.
• Google Analytics certified.

Requirements

Minimum Requirements:

• Bachelor's Degree (BA/BS) in a related field such as marketing or life sciences.
• 10-12 years of digital marketing experience in the pharmaceutical industry.
• Strong strategic and analytical skills that can be leveraged in all stages of digital planning, execution and optimization.
• Digital expertise and experience evaluating and implementing evolving technologies.

Preferred Education and Experience:

• Digital marketing experience in Epilepsy or Neuroscience preferred.
• Google Analytics certified.