Outreach and Business Development Liaison Part Time

Job Summary :

The Outreach and Business Development Liaison serves as the primary relationship manager between the organization and its referral sources, community partners, healthcare providers, and key stakeholders. This position is responsible for developing strategic partnerships, increasing referral volume, promoting organizational services, identifying growth opportunities, and enhancing the organization's presence throughout the service area.

The Liaison works collaboratively with clinical, operational, and executive leadership teams to support market growth, strengthen customer relationships, and improve access to high-quality healthcare services.

Job Description

Essential Duties and Responsibilities

Business Development

• Develop and execute strategic outreach plans to increase referrals and service utilization.
• Identify new business opportunities and cultivate partnerships with physicians, healthcare organizations, employers, community agencies, and other referral sources.
• Conduct market analysis to identify growth opportunities and competitive trends.
• Maintain a pipeline of prospective referral sources and business relationships.
• Support the implementation of organizational growth initiatives and service line expansion efforts.

Relationship Management

• Establish and maintain strong relationships with physicians, advanced practice providers, hospitals, skilled nursing facilities, home health agencies, community organizations, and other stakeholders.
• Conduct regular in-person and virtual visits with referral sources.
• Serve as the primary point of contact for outreach-related concerns and opportunities.
• Collaborate with internal departments to ensure exceptional customer service and referral management.

Community Engagement

• Represent the organization at community events, health fairs, professional associations, and networking functions.
• Promote organizational services and programs through educational presentations and outreach activities.
• Develop partnerships that support community health initiatives and organizational visibility.
• Act as a brand ambassador for the organization in the community.

Marketing and Communication

• Collaborate with marketing teams to develop promotional materials and campaigns.
• Communicate service offerings, clinical programs, and organizational updates to referral partners.
• Assist in developing strategies to enhance market awareness and customer engagement.
• Provide feedback regarding customer needs, market changes, and emerging opportunities.

Data Management and Reporting

• Track outreach activities, referral patterns, and business development metrics.
• Maintain accurate records within customer relationship management (CRM) systems.
• Analyze referral data and prepare reports for leadership.
• Monitor achievement of outreach goals and key performance indicators.

Collaboration

• Partner with clinical leaders and operational teams to improve referral processes and patient access.
• Participate in strategic planning initiatives related to growth and market development.
• Support recruitment and retention efforts through community and professional engagement.
• Collaborate across departments to ensure alignment with organizational goals.

Required Qualifications

• Bachelor's degree in Healthcare Administration, Business, Marketing, Communications, Nursing, or a related field.
• Minimum of three (3) years of experience in healthcare business development, physician relations, outreach, sales, marketing, or community engagement.
• Demonstrated ability to build and maintain professional relationships.
• Strong presentation, communication, and interpersonal skills.
• Proficiency in Microsoft Office applications and CRM systems.
• Valid driver's license and ability to travel throughout the service area.

Preferred Qualifications  (this is negotiable - just what Copilot recommended)

• Master's degree in Business Administration (MBA), Healthcare Administration (MHA), or related field.
• Experience in hospital, post-acute care, rehabilitation, home health, hospice, long-term care, or specialty healthcare services.
• Knowledge of healthcare referral networks and reimbursement models.
• Experience working with physicians, healthcare executives, and community stakeholders.

Knowledge, Skills, and Abilities

• Excellent relationship-building and networking skills.
• Strong business acumen and strategic thinking abilities.
• Exceptional verbal, written, and presentation communication skills.
• Ability to analyze data and make data-driven recommendations.
• Effective time management and organizational skills.
• Ability to work independently while managing multiple priorities.
• Customer-service oriented with strong problem-solving capabilities.
• Knowledge of healthcare regulations, healthcare delivery systems, and referral management practices.

Physical Requirements

• Frequent travel within assigned territory.
• Ability to sit, stand, walk, and communicate effectively for extended periods.
• Ability to attend community events, meetings, and presentations outside normal business hours as needed.
• Ability to lift and transport marketing materials and equipment up to 25 pounds.

Key Performance Indicators (KPIs)

• Referral growth and retention.
• Number of new referral source relationships established.
• Community outreach activities completed.
• Provider and partner satisfaction scores.
• Achievement of business development goals and strategic growth targets.
• Market share growth within assigned service areas.

Core Competencies

• Relationship Management
• Strategic Growth
• Customer Service Excellence
• Communication and Influence
• Collaboration and Teamwork
• Business Acumen
• Results Orientation
• Professionalism and Integrity

This position plays a critical role in expanding organizational reach, strengthening community partnerships, and supporting sustainable growth while advancing the organization's mission, vision, and values.

Work Shift :

1st Shift (United States of America)

Scheduled Weekly Hours :

20